Rocky Brands, Inc.

Chief Marketing Officer

• Brand Marketing Partner closely with distributor partners across Europe to refine and execute annual marketing strategies.
• Support the Marketing Manager in developing and executing seasonal photoshoots.
• Work with internal creative team and third-party agencies to develop brand work.
• Proactively seek, develop and identify brand ambassadors across Europe.
• Report and analyze campaign results with metrics for measuring marketing effectiveness.
• Support the development and execution of a consumer acquisition strategy.
• Feed into the development and maintenance of brand sponsorship programs across Europe.
• Support the GTM process and coordinate the marketing tool kit.
• Maintain a comprehensive range of regional marketing assets.
• Support sales and marketing teams with new product introductions.
• Work alongside Marketing Manager and European PR agencies to deliver brand communication strategies.
• Execute monthly influencer marketing campaigns.
• Support planning, coordination, and execution of events across Europe.
• Assist Marketing Manager with day-to-day operations and tasks.

Marketing Executive – International Markets

Account Executive

• Assist the sales team to help attain sales goals.
• Travel on-site to business-to-business customer locations to assist in selling products and services to end users.
• Build friendly, professional relationships with on-site contacts and customers while promoting our CustomFit program.
• Overcome employee objections to the CustomFit service model.
• Provide employees with safety footwear information and advice for product.
• Collaborate effectively with the Key Account Executives, RAM’s and Inside Sales Support team.
• Assist in resolving any customer complaints by communicating with the appropriate team members.

Marketing Executive – International Markets

Bilingual Sales Representative