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Information Partner Activation Manager
Rockwell AutomationInformation Partner Activation Manager driving partner investment and measurable revenue performance in SaaS offerings across the Partner Network, coordinating with internal teams.
About the role
Key responsibilities & impact- Lead activation of new offerings within assigned partners, driving adoption beyond legacy business models
- Influence partner executives to invest in required capabilities (talent, systems, and processes)
- Assess partner maturity and implement targeted improvement plans across sales, demand generation, and operating model
- Act as the primary point of contact across internal functions (sales, marketing, enablement, operations)
- Ensure consistent execution of go-to-market strategies and partner programs
- Coordinate onboarding, enablement, and ongoing program execution across stakeholders
- Lead regular partner operating rhythms (forecast calls, QBRs, business reviews)
- Identify risks, remove barriers, and align on growth actions
- Share and scale best practices across the partner ecosystem
- Align with marketing to drive campaigns, MDF utilization, and prospecting initiatives
- Support partners in building and advancing qualified pipelines
- Ensure disciplined opportunity management and CRM accuracy
- Provide clear, standardized reporting on partner performance, risks, and opportunities
- Maintain clean pipeline visibility to support forecasting and leadership insights
- Ensure adherence to program standards, processes, and governance
Requirements
What you’ll need- Bachelor's degree
- Legal authorization to work in the U.S. is required.
- Typically requires 5+ years' experience in sales, channel sales operations or market access partner experience.
- 3 years of sales or partner management experience with technology or software offers in the industrial space.
- 3 years of channel strategy and performance leadership experience, preferably with SaaS and subscription software offers in the industrial space, with a Value-Added Reseller (VAR) led go-to-market model.
- Deep understanding of channel partners, what they value from vendors, what customers value from them, and how vendors enable and support channel partners.
- Understanding of go-to-market strategy and the roles of different market access partners.
- Experience managing, creating, planning and executing partner programs.
- Ability to sell ideas and present strategies to an executive audience.
- Expertise with stakeholder management and influential leadership, cross-functionally within a global, matrix environment.
Benefits
Comp & perks- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Sales ExperienceChannel Sales OperationsPartner Program ManagementCRM AccuracyForecastingPerformance ReportingDemand GenerationOpportunity ManagementMarket Access StrategySaaS Knowledge
Soft Skills
Influential LeadershipCross-Functional CollaborationExecutive Presentation Skills
Certifications
Bachelor's Degree