Strategic Marketing Manager – OEM, Machine Builders

Rockwell Automation

OEM Strategic Marketing Manager executing marketing strategies for OEMs at Rockwell Automation. Driving growth, strengthening partnerships, and expanding market presence in the automation industry.

Posted 6/5/2026full-timeMilwaukee • Ohio, Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $130,160 - $195,240 per yearWebsite

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Hard Skills

marketing strategiesmarket analysiscampaign executionbudget managementperformance evaluationproduct positioningstrategic marketingcustomer engagementdigital content marketingpromotional activities

Soft Skills

relationship buildingteam leadershipstrategic guidanceinfluencecommunication

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

OEM marketEnd-user marketingautomation marketDiscrete sectorHybrid sectorProcess sectormarket trendskey OEM partnersproduct launchesinvestment opportunities

About the role

Key responsibilities & impact

Develop and execute marketing strategies for OEM market segments aligned with company goals and industry trends.
Analyze market data to identify opportunities, understand competitors, and assess OEM customer needs.
Build and maintain strong relationships with key OEM partners and ensure effective product positioning.
Work with product teams to align offerings with OEM needs and support positioning efforts.
Plan and execute campaigns with Portfolio Marketing, including digital content, trade shows, and promotional activities to drive awareness and demand.
Evaluate marketing initiatives and ensure strong return on investment.
Oversee the OEM strategic marketing budget and allocate resources effectively.
Lead and develop a marketing team through clear direction, influence, and strategic guidance.
Provide regular performance updates to industry, marketing, and sales leadership.
Partner with Portfolio Marketing to support major product launches and optimize product portfolios for global and regional needs.
Engage with customers to identify trends and translate insights into future investment opportunities.

Requirements

What you’ll need

Bachelor's Degree in Relevant Field
Legal authorization to work in the US is required
Typically requires 5+ years of marketing experience in End-user/OEM Marketing/Strategy Development Roles
Substantial experience in the OEM space for the automation market, including selling to OEMs.
Experience developing and executing successful marketing strategies in the OEM segment.
5+ years of experience with the OEM industry, including key players and market trends.
In-depth knowledge of the Discrete, Hybrid, and Process sectors.

Benefits

Comp & perks

Health Insurance including Medical, Dental and Vision
401k
Paid Time off
Parental and Caregiver Leave
Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.