Commercial Marketing Manager

Rockwell Automation

. Analyze partner segments, market trends, and Voice of Partner insights to identify growth opportunities and inform channel strategies.

Posted 5/20/2026full-timeChelmsford • Massachusetts, Ohio, Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $131,120 - $196,680 per yearWebsite

About the role

Key responsibilities & impact

Analyze partner segments, market trends, and Voice of Partner insights to identify growth opportunities and inform channel strategies.
Develop and execute channel go-to-market plans, including activation of New Product Introductions and management of the Annual Distributor Marketing Plan.
Drive multichannel partner engagement strategies across acquisition, enablement, and retention.
Collaborate with global marketing teams to align content and execute effective channel campaigns.
Build tactical plans to optimize partner marketing platforms, resources, and investments.
Support campaign forecasting, KPI planning, and development of business cases for strategic initiatives.
Manage reporting frameworks, analyze complex data, and deliver insights to guide decision-making.
Coordinate stakeholder interactions and contribute to internal and external networks to support campaign execution.

Requirements

What you’ll need

Bachelor's Degree in Relevant Field
Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Typically requires 5+ years of experience in B2B commercial marketing, ideally within an industrial or technology environment.
Experience managing marketing resources, programs, or teams.
Demonstrated capability in distributed marketing or partner/channel marketing.
Strong commercial acumen and experience developing business cases or forecasting performance.
Experience with marketing commercialization for B2B or B2C audiences.

Benefits

Comp & perks

Health Insurance including Medical, Dental and Vision
401k
Paid Time off
Parental and Caregiver Leave
Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingchannel marketingmarketing commercializationbusiness case developmentKPI planningdata analysiscampaign forecastingpartner engagement strategiesmarket trend analysistactical planning

Soft Skills

collaborationstakeholder managementstrategic thinkingcommunicationcommercial acumeninsight deliverynetworkingresource managementteam managementdecision-making