Rockwell Automation

Partner and Field Marketing Specialist

Rockwell Automation

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • Texas • United States

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Tech Stack

SQL

About the role

  • Develop an understanding of RA GTM, portfolio, industries, strategic account plans, and our partner ecosystem working directly with sales.
  • Responsible for partner marketing and direct marketing focusing on demand generation for both motions to drive a bigger wallet share and pursuing new logos.
  • Collaborate with marketing Centers of Excellence (CoE) to align campaigns and programs to the subregion strategy to engage new personas, acquire new buying centers, and implement cross-sell and up-sell campaigns to capture a bigger wallet share to grow revenue for RA.
  • Lead demand generation strategies with partners.
  • Be the primary marketing contact for sales and the partners in your sub region in North America.
  • Report to the Director, Marketing - Americas and have a hybrid schedule working out Houston or Dallas, Texas.
  • Work with the partner ecosystem to increase strategic alignment, planning and performance of all marketing efforts to amplify reach and coverage that drives growth.
  • Collaborate with the sales and marketing teams to drive strategy, annual plans, execution and performance.
  • Work with the global marketing team (CoE) to define and activate campaigns in North America.
  • Adopt, and modify if necessary, horizontal and vertical omnichannel demand generation programs for ABM (1:few and scale).
  • Driving executive and account engagement that influences and accelerates pipeline. Two key metrics are Marketing Influenced Opportunities (MIO) and Sales qualified leads (SQL).
  • Track and share results with sales that use data-driven insights to implement improvements.
  • Integrate product marketing launches into marketing plans.
  • Portfolio penetration analysis to understand up-sale and cross-sale opportunities to implement campaigns that capture a bigger wallet share for each assigned strategic account.
  • Acquire new contacts in the strategic accounts to do outbound marketing specially in new buying centers for Cyber, DX, Software and services.
  • Drive engagements with higher executive level for strategic accounts CXO and VPs.
  • Drive periodic reviews with the sales team to give visibility to results and performance and define improvements to the plans.
  • Drive Marketing Influenced Opportunities (MIO) and Sales Qualified Leads (SQL).
  • In collaboration with global content and activation teams, implement awareness and demand journeys that drive engagement at each stage of the buyer's journey.
  • Implement best practices internally and with partners.
  • Recruit, retain and motive a high-performance team.

Requirements

  • Bachelor's Degree
  • Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
  • 5+ years of enterprise B2B marketing experience in high-tech/industrial software, hardware and services environments
  • Experience creating marketing account strategies applying modern marketing principles into strategic accounts including: account-based marketing (ABM), marketing automation/nurture programs, intent-based programmatic marketing and the integration of online and offline tactics (events).
  • Align tactical plans with strategies
  • Modern and integrated marketing experience
  • Experience in Channel Marketing
  • Experience working with sales teams, partner ecosystem and supporting programs to guide impact (Pipeline, Revenue…)
  • Can develop strategies for creating pipeline for new offerings and upsell, cross-sell and account-based marketing programs to grow existing relationships
  • Consultative marketing approach to engage with sales and channel partner community
  • Produce results on time and within budget.
Benefits
  • Health Insurance including Medical, Dental and Vision
  • 401k
  • Paid Time off
  • Parental and Caregiver Leave
  • Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingaccount-based marketing (ABM)marketing automationprogrammatic marketingdemand generationpipeline developmentcross-sellup-sellmarketing strategiesportfolio penetration analysis
Soft Skills
collaborationconsultative marketingleadershipstrategic alignmentdata-driven insightsteam motivationcommunicationperformance trackingexecutive engagementresults-oriented
Certifications
Bachelor's Degree