Creative Marketing Specialist
RTM Business Group
WordPress
Partner & Field Marketing Manager
Rockwell Automation
full-time
Posted on:
Location Type: Hybrid
Location: Weston • Florida, Massachusetts, Ohio, Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $95,000 - $142,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop an understanding of RA GTM, portfolio, industries, strategic account plans, and our partner ecosystem working directly with sales.
- Responsible for partner marketing and direct marketing focusing on demand generation for both motions to drive a bigger wallet share and pursuing new logos.
- Collaborate with marketing Centers of Excellence (CoE) to align campaigns and programs to the subregion strategy to engage new personas, acquire new buying centers, and implement cross-sell and up-sell campaigns to capture a bigger wallet share to grow revenue for RA.
- Lead demand generation strategies with partners.
- Primary marketing contact for sales and the partners in your sub region in North America.
- Report to the Director, Marketing - Americas and have a hybrid schedule working out any of Rockwell's business locations in the Eastern US.
Requirements
- Bachelor's Degree
- Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
- Bachelor's degree in marketing, business, or engineering and MBA.
- 5+ years of enterprise B2B marketing experience in high-tech/industrial software, hardware and services environments
- Experience creating marketing account strategies applying modern marketing principles into strategic accounts including: account-based marketing (ABM), marketing automation/nurture programs, intent-based programmatic marketing and the integration of online and offline tactics (events).
- Align tactical plans with strategies
- Modern and integrated marketing experience
- Experience in Channel Marketing
- Experience working with sales teams, partner ecosystem and supporting programs to guide impact (Pipeline, Revenue…)
- Can develop strategies for creating pipeline for new offerings and upsell, cross-sell and account-based marketing programs to grow existing relationships
- Consultative marketing approach to engage with sales and channel partner community
- Produce results on time and within budget
- Partner relationship management
- Understand decision impact on other areas of the business
- Budget and performance driven experience.
Benefits
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingaccount-based marketing (ABM)marketing automationprogrammatic marketingdemand generationstrategic account planningcross-sellup-sellpipeline developmentbudget management
Soft skills
collaborationconsultative approachresults-orientedstrategic alignmentpartner relationship managementcommunicationorganizational skillsleadershipadaptabilitytime management
Certifications
Bachelor's DegreeMBA
