Rockstar

Growth Marketing Lead

Rockstar

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own pipeline generation across channels: paid acquisition, email/lifecycle, content syndication, events, and account-based programs
  • Build and execute multi-channel demand generation campaigns targeting enterprise accounts
  • Develop and run account-based marketing programs (ABM / ABX) to engage ICP accounts and buying groups
  • Own lifecycle marketing, including nurture sequences and conversion flows across the funnel
  • Own website performance and conversion rate optimization across landing pages, forms, and on-site experiences
  • Run high-velocity experiments across channels, messaging, audiences, and formats with a bias toward speed
  • Identify what drives pipeline, double down on what works, and quickly kill what doesn’t
  • Own campaign tracking, attribution, and reporting in partnership with GTM engineering / RevOps
  • Set goals, manage budgets, prioritize initiatives, and report on performance across pipeline and revenue
  • Partner closely with content, product marketing, GTM engineering, and sales to ensure alignment across all GTM efforts

Requirements

  • 4–8 years of experience in demand generation, growth marketing, or GTM roles in B2B SaaS
  • Breadth across growth marketing with depth in one or more areas: paid acquisition, lifecycle/email, ABM/ABX, SEO, CRO, or marketing ops
  • Experience owning pipeline and executing campaigns across multiple channels
  • Strong understanding of marketing ops and analytics, including tracking, attribution, and funnel performance
  • Comfortable working with data and systems, and partnering with RevOps / GTM engineering
  • AI-native in your workflow and comfortable using modern marketing tools to execute faster and better
  • High quality bar with strong taste and customer-first thinking
  • Strong experimentation mindset: you test, learn, and iterate continuously
  • Strategic and scrappy: you can set direction while also executing hands-on
  • Organized and self-directed in an early-stage environment where you are building from zero
  • Must-haves
  • Experience at an early- to growth-stage startup (not just executing against an established playbook)
  • Experience building and running multi-channel demand generation programs
  • Strong understanding of account-driven GTM and pipeline generation
  • Experience managing paid campaigns and performance marketing channels
  • Experience building and optimizing lifecycle / nurture programs
  • Strong understanding of marketing ops fundamentals and campaign measurement
  • Ability to clearly articulate what campaigns you’ve run, what worked, and what you learned.
  • Strong plus
  • Experience selling to enterprise or finance / accounting personas
  • Experience running ABM / ABX programs
  • Experience working closely with sales on account-driven campaigns
  • Experience with tools like HubSpot, Clay, and AI-native ABM stack
  • Strong point of view on modern B2B demand generation and growth strategy.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingaccount-based marketingpipeline generationlifecycle marketingconversion rate optimizationcampaign trackingattributionanalyticsSEO
Soft Skills
experimentation mindsetstrategic thinkingself-directedorganizational skillscustomer-first thinkingcollaborationdata-driven decision makingadaptabilitycommunicationproblem-solving