Growth Marketing Lead

Rockstar

Growth Marketing Lead responsible for building demand generation pipeline at a pioneering enterprise software company specializing in AI accounting. Engage with enterprise clients to drive pipeline and revenue.

Posted 4/14/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own pipeline generation across channels: paid acquisition, email/lifecycle, content syndication, events, and account-based programs
Build and execute multi-channel demand generation campaigns targeting enterprise accounts
Develop and run account-based marketing programs (ABM / ABX) to engage ICP accounts and buying groups
Own lifecycle marketing, including nurture sequences and conversion flows across the funnel
Own website performance and conversion rate optimization across landing pages, forms, and on-site experiences
Run high-velocity experiments across channels, messaging, audiences, and formats with a bias toward speed
Identify what drives pipeline, double down on what works, and quickly kill what doesn’t
Own campaign tracking, attribution, and reporting in partnership with GTM engineering / RevOps
Set goals, manage budgets, prioritize initiatives, and report on performance across pipeline and revenue
Partner closely with content, product marketing, GTM engineering, and sales to ensure alignment across all GTM efforts

Requirements

What you’ll need

4–8 years of experience in demand generation, growth marketing, or GTM roles in B2B SaaS
Breadth across growth marketing with depth in one or more areas: paid acquisition, lifecycle/email, ABM/ABX, SEO, CRO, or marketing ops
Experience owning pipeline and executing campaigns across multiple channels
Strong understanding of marketing ops and analytics, including tracking, attribution, and funnel performance
Comfortable working with data and systems, and partnering with RevOps / GTM engineering
AI-native in your workflow and comfortable using modern marketing tools to execute faster and better
High quality bar with strong taste and customer-first thinking
Strong experimentation mindset: you test, learn, and iterate continuously
Strategic and scrappy: you can set direction while also executing hands-on
Organized and self-directed in an early-stage environment where you are building from zero
Must-haves
Experience at an early- to growth-stage startup (not just executing against an established playbook)
Experience building and running multi-channel demand generation programs
Strong understanding of account-driven GTM and pipeline generation
Experience managing paid campaigns and performance marketing channels
Experience building and optimizing lifecycle / nurture programs
Strong understanding of marketing ops fundamentals and campaign measurement
Ability to clearly articulate what campaigns you’ve run, what worked, and what you learned.
Strong plus
Experience selling to enterprise or finance / accounting personas
Experience running ABM / ABX programs
Experience working closely with sales on account-driven campaigns
Experience with tools like HubSpot, Clay, and AI-native ABM stack
Strong point of view on modern B2B demand generation and growth strategy.

Benefits

Comp & perks

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HR Tech
Artificial Intelligence Rockstar is a full-service recruitment company that leverages a blend of human expertise and artificial intelligence to help businesses hire better and faster at a lower cost. They offer a comprehensive recruitment service for less than $1,500 per role by providing access to a large talent database, fast and efficient candidate reviews, and human screening. Their proprietary AI enables the review of thousands of applications to quickly match candidates to job descriptions, while custom screening calls are conducted by recruiters in the US, UK, or Australia. Rockstar supports hiring across a wide range of professional roles, including sales, marketing, strategy, product, business operations, analytics, data science, software development, infrastructure, finance, and accounting. This flexible approach allows companies to meet strong candidates without long-term commitments, making it a cost-effective solution for teams of all sizes. Growth Marketing Lead Job not on LinkedIn 🔥 47 minutes ago 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 📈 Growth Marketing 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume for this job ☆ Save ☑️ Mark as applied ❌ Hide Report problem 📋 Description
Own pipeline generation across channels: paid acquisition, email/lifecycle, content syndication, events, and account-based programs
Build and execute multi-channel demand generation campaigns targeting enterprise accounts
Develop and run account-based marketing programs (ABM / ABX) to engage ICP accounts and buying groups
Own lifecycle marketing, including nurture sequences and conversion flows across the funnel
Own website performance and conversion rate optimization across landing pages, forms, and on-site experiences
Run high-velocity experiments across channels, messaging, audiences, and formats with a bias toward speed
Identify what drives pipeline, double down on what works, and quickly kill what doesn’t
Own campaign tracking, attribution, and reporting in partnership with GTM engineering / RevOps
Set goals, manage budgets, prioritize initiatives, and report on performance across pipeline and revenue
Partner closely with content, product marketing, GTM engineering, and sales to ensure alignment across all GTM efforts 🎯 Requirements
4–8 years of experience in demand generation, growth marketing, or GTM roles in B2B SaaS
Breadth across growth marketing with depth in one or more areas: paid acquisition, lifecycle/email, ABM/ABX, SEO, CRO, or marketing ops
Experience owning pipeline and executing campaigns across multiple channels
Strong understanding of marketing ops and analytics, including tracking, attribution, and funnel performance
Comfortable working with data and systems, and partnering with RevOps / GTM engineering
AI-native in your workflow and comfortable using modern marketing tools to execute faster and better
High quality bar with strong taste and customer-first thinking
Strong experimentation mindset: you test, learn, and iterate continuously
Strategic and scrappy: you can set direction while also executing hands-on
Organized and self-directed in an early-stage environment where you are building from zero
Must-haves
Experience at an early- to growth-stage startup (not just executing against an established playbook)
Experience building and running multi-channel demand generation programs
Strong understanding of account-driven GTM and pipeline generation
Experience managing paid campaigns and performance marketing channels
Experience building and optimizing lifecycle / nurture programs
Strong understanding of marketing ops fundamentals and campaign measurement
Ability to clearly articulate what campaigns you’ve run, what worked, and what you learned.
Strong plus
Experience selling to enterprise or finance / accounting personas
Experience running ABM / ABX programs
Experience working closely with sales on account-driven campaigns
Experience with tools like HubSpot, Clay, and AI-native ABM stack
Strong point of view on modern B2B demand generation and growth strategy. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Growth Marketing Manager 🔥 2 hours ago Cobalt 201 - 500 🔐 Security ☁️ SaaS Website LinkedIn All Job Openings Growth Marketing Manager driving regional sales pipeline and account progression at Cobalt. Leveraging advanced marketing strategies and tools to innovate customer engagement. 🇺🇸 United States – Remote 💵 $87.2k - $130k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Growth Marketing 🦅 H1B Visa Sponsor Growth Expansion Manager 🔥 4 hours ago Qorvo, Inc. 5001 - 10000 🚀 Aerospace 📡 Telecommunications Website LinkedIn All Job Openings Growth Expansion Manager responsible for driving revenue growth from new accounts at Qorvo across the Americas. Develops new customer applications and builds future core account pipelines. 🇺🇸 United States – Remote 💵 $156.8k - $203.9k / year 💰 Post-IPO Debt on 2019-09 ⏰ Full Time 🟠 Senior 🔴 Lead 📈 Growth Marketing Travel Agent – Flexible Schedule 🔥 9 hours ago TK Travel and Events 1 - 10 Website LinkedIn All Job Openings Remote Travel Agent helping clients with research and planning of vacations and travel experiences. Flexible schedule with an emphasis on building long-term client relationships in the travel industry. 🇺🇸 United States – Remote 💵 $43k - $75k / year ⏰ Full Time 🟠 Senior 🔴 Lead 📈 Growth Marketing Travel Agent – Flexible Schedule, Long-Term Growth Potential 🕒 Yesterday TK Travel and Events 1 - 10 Website LinkedIn All Job Openings Remote Travel Agent supporting clients in researching and booking travel experiences. Training and mentorship provided for skill development in the travel industry. 🇺🇸 United States – Remote 💵 $43k - $75k / year ⏰ Full Time 🟠 Senior 🔴 Lead 📈 Growth Marketing Marketing & Growth Manager 🕒 Yesterday RandomCoffee 11 - 50 🤝 B2B 👥 HR Tech ☁️ SaaS Website LinkedIn All Job Openings Marketing & Growth Manager driving growth marketing, communication, and acquisition for startup RandomCoffee. Collaborating with founders and managing campaigns to enhance employee engagement. 🇺🇸 United States – Remote 💰 Non Equity Assistance on 2020-03 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Growth Marketing 🗣️🇫🇷 French Required View More Growth Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

demand generationgrowth marketingaccount-based marketingpipeline generationlifecycle marketingconversion rate optimizationcampaign trackingattributionanalyticsSEO

Soft Skills

experimentation mindsetstrategic thinkingself-directedorganizational skillscustomer-first thinkingcollaborationdata-driven decision makingadaptabilitycommunicationproblem-solving