Rockstar

VP of Finance

Rockstar

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own the monthly close process to ensure books are accurate, complete, and closed on time
  • Manage and optimize the bookkeeping/accounting team (hire, train, restructure as needed)
  • Ensure accurate expense categorization and clean general ledger structure
  • Maintain accurate multi-location (four-wall) P&Ls
  • Oversee proper revenue recognition across services, packages, promotions, and gift cards
  • Deliver audit-ready, pristine financials at all times
  • Implement strong internal controls, approval workflows, and audit processes
  • Build and scale finance and accounting processes, including:
  • Accounts payable systems (e.g., Bill.com or equivalent)
  • Vendor management and invoice verification workflows
  • Employee expense tracking systems (e.g., Ramp or equivalent)
  • Design and implement processes for medical and retail inventory:
  • Purchasing controls and invoice validation
  • Inventory tracking and usage accounting
  • Shrinkage identification and reporting
  • Standardize financial processes across all locations
  • Evaluate and implement best-in-class finance tech stack (ERP, AP, expense, inventory systems)
  • Own cash flow forecasting and liquidity management
  • Lead refinancing efforts for existing debt (including SBA loans)
  • Evaluate and secure equipment financing options
  • Support capital allocation decisions across the business
  • Build and manage lender, banking, and financing relationships
  • Own monthly reporting, variance analysis, and performance insights vs. plan
  • Identify risks, opportunities, and key performance drivers
  • Build and maintain the company’s financial model and forecasts
  • Lead annual budgeting and planning process
  • Maintain and evolve margin models to guide pricing, promotions, and investment decisions
  • Analyze ROI across growth initiatives, new locations, and service lines
  • Support prioritization of strategic initiatives
  • Partner directly with the CEO and Head of Operations as a core strategic thought partner
  • Develop KPI dashboards and reporting frameworks for leadership visibility
  • Build financial transparency and accountability at the location level
  • Develop and manage dashboards for location managers and providers
  • Partner with operators to track and improve revenue, labor, and cost performance
  • Help set and track individual and team-level financial goals
  • Drive adoption of performance metrics across the organization
  • Train non-financial leaders to understand and act on financial data
  • Design and implement scalable, transparent compensation structures
  • Tiered incentive plans for providers and managers
  • Ensuring compensation plans are equitable, motivating, and performance-driven
  • Support annual goal-setting and performance tracking processes
  • Help design and model employee equity or profit participation programs
  • Continuously evaluate and refine comp structures based on performance data and retention outcomes
  • Act as a leader for complex, cross-functional, and ambiguous projects as they arise (doesn’t have to be within the finance scope)
  • Drive high-impact initiatives from concept through execution
  • Partner across teams to ensure alignment and delivery
  • Bring a highly operational mindset with the ability to move from analysis to execution quickly
  • Serve as a “force multiplier” for the leadership team on priority initiatives.

Requirements

  • 10–15 years of total professional experience in finance, accounting, or related fields
  • 2–4+ years in investment banking or highly quantitative consulting required
  • 5+ years of operating experience in strategic finance / FP&A roles within a high-growth, consumer business with a multi-location brick and mortar component (ideally pre-Series D or equivalent stage)
  • Proven experience working in a scrappy, fast-paced environment with limited layers
  • Strong financial modeling and analytical skills
  • Deep understanding of accounting, close processes, and financial controls
  • Experience with:
  • Multi-location (four-wall) business models and unit economics
  • Paid marketing finance (CAC, LTV, channel performance, budget setting)
  • Inventory-based businesses (purchasing, usage tracking, shrinkage)
  • Complex revenue recognition (packages, promotions, gift cards)
  • Experience building forecasts across functions, including marketing and operations
  • Experience building and managing teams
  • Ability to operate both strategically and tactically
  • Strong cross-functional collaboration skills
  • High ownership mindset with ability to independently drive initiatives
  • Preferred (Not Required): CPA designation
  • Preferred (Not Required): Experience in medspa
  • Preferred (Not Required): Experience supporting fundraising, investor reporting, or M&A processes.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
financial modelinganalytical skillsaccountingclose processesfinancial controlscash flow forecastingvariance analysisperformance insightsinventory trackingrevenue recognition
Soft Skills
cross-functional collaborationhigh ownership mindsetstrategic thinkingtactical executionleadershipteam managementcommunicationproblem-solvingadaptabilityinitiative
Certifications
CPA designation