Head of Content Marketing
Rockstar
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Drive overall content strategy and manage editorial calendar to ensure coordinated execution across all channels and position the company as the thought leader in AI transformation
- Plan and execute integrated content campaigns around major launches and thought leadership initiatives to drive awareness and pipeline
- Develop sales enablement materials and customer marketing assets, including case studies, testimonials, pitch decks, one-pagers, and ROI calculators to support pipeline conversion
- Strategically position the co-founder as a thought leader in AI transformation through targeted content, speaking opportunities, and participation in key industry conversations
- Launch newsletter and write pieces for it, curating industry news and rotating content between transformation autopsy, blueprint, Index analysis, and operator playbook formats
- Create social content for LinkedIn and X/Twitter, transitioning from curation-heavy to original-heavy as proprietary content from client work increases
- Launch and coordinate weekly podcast production, including guest scheduling, contractor management, creating clips, and multi-channel repurposing
- Identify speaking opportunities for the PR partner to pitch, creating compelling angles and narratives, then manage event logistics, including coordination, content prep, and follow-up
- Execute multi-channel distribution strategy across LinkedIn, X, YouTube, and blog, repurposing content to maximize reach and implementing SEO/AEO for discoverability
- Leverage data-driven decision making through content performance analytics and A/B testing, manage AI-powered content repository and brand voice frameworks, and monitor competitive landscape to maintain differentiation
Requirements
- 5-8 years of experience in B2B content marketing with demonstrated ability to spot media-worthy stories and manage complex logistics
- Demonstrated ability to think strategically about content's role in business growth, audience development, and pipeline contribution
- Comfort with content analytics tools and data-driven decision-making to optimize content performance and strategy
- Exceptional organizational skills with the ability to manage multiple workstreams simultaneously, including podcast guest pipeline, speaking tour logistics, and contractor relationships
- Strong editorial judgment to identify which client moments and data points are media-worthy versus noise
- Excellent writing skills with the ability to turn raw client insights into compelling stories
- Comfortable with AI tools and automation, excited about building systems that extract insights from unstructured data
- Understanding of operator and executive audiences in a B2B context
- Scrappy executor comfortable wearing multiple hats in an early-stage environment without heavy creative direction
- Ability to work collaboratively with PR partner, dividing responsibilities between opportunity identification and relationship building
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategyeditorial calendar managementsales enablement materials developmentcontent performance analyticsA/B testingSEOAI toolsdata-driven decision makingwritingpodcast production
Soft skills
strategic thinkingorganizational skillseditorial judgmentcollaborationmulti-taskingstorytellingrelationship buildingexecutioncreativityadaptability