Growth Marketing

• Own paid acquisition and profitably scale for a leading fintech app.
• Plan, buy, and optimize across Google (Search/UAC/YouTube), Meta (FB/IG), Apple Search Ads, TikTok/Snap, and programmatic DSPs (e.g., Moloco/Liftoff/TTD).
• Build and iterate landing pages and pre-landers; optimize onboarding flows (bank/debit link, eligibility).
• Write or brief creative (text, video/UGC, statics); direct designers/editors; run structured creative testing.
• Own tracking and attribution with MMP (Branch/AppsFlyer/Adjust), GA4, platform pixels; set up A/B tests and basic incrementality checks.
• Manage pacing, forecasting, and weekly reporting (CAC, payback, LTV/ROAS by cohort).

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Growth Marketing Manager