Rockland Immunochemicals, Inc.

Product Manager

• Perform market research, uncover customer needs, and develop a deep understanding of market trends and the competitive landscape to assist in portfolio strategy for both existing products and new product development
• Develop, as well as score and assess any submitted ideas for new products and services
• Scientific decision-making ability to act as a technical lead during development of products with assistance from other technical experts and strategists
• Project expected revenue by analyzing trends and results, establishing pricing strategies, recommending selling price, and monitoring costs, competition, supply, and demand
• Conduct build/buy/partner analysis as part of development efforts
• Develop and deliver effective value propositions and contributes to business plan with top-level messaging
• Ensure that all tactical marketing content presents an integrated marketing message to Rockland customers
• Implement launch plans and marketing strategies with Marketing and Sales through web pages, email blasts, literature, and promotions, as well as optimization of SEO, PPC and internal web searches
• Monitor sales performance of products, collect customer feedback, and guide strategy changes
• Represent Rockland at conferences, meetings, and tradeshows
• Perform other duties as assigned