Senior Product Marketing Manager – Rocket Pro, B2B

Rocket Mortgage

Senior Product Marketing Manager responsible for go-to-market strategies for Rocket Pro's technology solutions. Collaborating with cross-functional teams to drive adoption and market presence.

Posted 5/14/2026full-timeRemote • Missouri • 🇺🇸 United StatesSenior💰 $102,000 - $216,500 per yearWebsite

About the role

Key responsibilities & impact

Own product positioning and go-to-market strategy by developing and executing the comprehensive GTM strategy for Rocket Pro's technology solutions, including packaging, messaging, and competitive differentiation.
Partner with senior leadership across Product and Business to align on strategy, priorities, and market narrative while maintaining executive-level engagement and credibility.
Build tiered product packaging that creates clear, scalable solution tiers aligned to broker needs and maturity levels.
Conduct market and competitive analysis to research market trends, competitive positioning, and broker ecosystem needs to inform strategy and messaging.
Activate key partnerships by leading go-to-market execution for strategic partnerships (e.g., Jupiter, ARIVE) to drive adoption and market presence.
Establish performance metrics, analyze campaign effectiveness, and provide data-driven recommendations for continuous improvement and optimization.
Align with Product, Sales, Business, and Integrated Marketing Communications teams to ensure cohesive go-to-market execution and consistent market narrative.

Requirements

What you’ll need

7+ years of experience in product marketing, B2B marketing, or technology go-to-market strategy
Bachelor's degree in marketing, business, or related field (or equivalent competency)
Demonstrated expertise in product positioning, competitive analysis, and go-to-market strategy development
Proven ability to translate complex technical solutions into compelling market narratives
Proven track record of partnering effectively with product, sales, and executive leadership on strategic initiatives
Experience in financial services, fintech, or B2B SaaS environments (preferred)
Expertise in market research, competitive intelligence, and positioning frameworks (preferred)
Experience managing cross-functional partnerships and influencing without direct authority (preferred)
Knowledge of broker and partner ecosystems and channel marketing strategies (preferred)

Benefits

Comp & perks

health and well-being support for you and your family
healthcare benefits
401K retirement plan
paid-time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategycompetitive analysismarket researchcompetitive intelligenceproduct positioningdata-driven recommendationscampaign effectiveness analysispackaging strategieschannel marketing strategies

Soft Skills

executive engagementstrategic partnership managementcross-functional collaborationinfluencing without authoritycommunication skillscredibilityadaptabilityanalytical thinkingproblem-solvingleadership

Certifications

Bachelor's degree in marketingBachelor's degree in business