Rocket Mortgage

Principal Marketing

Rocket Mortgage

full-time

Posted on:

Location Type: Remote

Location: TexasUnited States

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Salary

💰 $62,250 - $138,000 per year

Job Level

Tech Stack

About the role

  • Own and execute digital marketing strategy across SEM, SEO, paid social, display, and CRO
  • Lead site and app analytics, translating performance data into clear business insights
  • Drive conversion rate optimization through A/B and multivariate testing
  • Create, optimize, and scale paid search and paid social campaigns
  • Build and maintain performance dashboards and reporting
  • Forecast performance trends, manage budgets, and report spend to finance
  • Partner cross-functionally with product, engineering, creative, analytics, and legal
  • Manage agencies and ensure best-practice execution across platforms

Requirements

  • 4+ years of hands-on digital marketing experience in a data-driven environment
  • Proven ownership of digital programs from strategy through execution and reporting
  • Deep experience with paid media, CRO, and analytics
  • Strong testing mindset and comfort working with large data sets
  • Experience managing budgets and agencies
  • Ability to communicate insights clearly to senior stakeholders
  • Experience with tools like Google Analytics, Looker Studio, Tableau, Power BI, SEMRush
Benefits
  • medical, dental, and vision benefits
  • 401K retirement plan
  • paid-time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEMSEOpaid socialdisplay advertisingCROA/B testingmultivariate testingdata analysisperformance forecasting
Soft Skills
communicationleadershipcross-functional collaborationstrategic thinkingdata-driven decision makingbudget managementinsight generationagency managementtesting mindsetstakeholder engagement