
Principal Marketing
Rocket Mortgage
full-time
Posted on:
Location Type: Remote
Location: Texas • United States
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Salary
💰 $62,250 - $138,000 per year
Job Level
Tech Stack
About the role
- Own and execute digital marketing strategy across SEM, SEO, paid social, display, and CRO
- Lead site and app analytics, translating performance data into clear business insights
- Drive conversion rate optimization through A/B and multivariate testing
- Create, optimize, and scale paid search and paid social campaigns
- Build and maintain performance dashboards and reporting
- Forecast performance trends, manage budgets, and report spend to finance
- Partner cross-functionally with product, engineering, creative, analytics, and legal
- Manage agencies and ensure best-practice execution across platforms
Requirements
- 4+ years of hands-on digital marketing experience in a data-driven environment
- Proven ownership of digital programs from strategy through execution and reporting
- Deep experience with paid media, CRO, and analytics
- Strong testing mindset and comfort working with large data sets
- Experience managing budgets and agencies
- Ability to communicate insights clearly to senior stakeholders
- Experience with tools like Google Analytics, Looker Studio, Tableau, Power BI, SEMRush
Benefits
- medical, dental, and vision benefits
- 401K retirement plan
- paid-time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingSEMSEOpaid socialdisplay advertisingCROA/B testingmultivariate testingdata analysisperformance forecasting
Soft Skills
communicationleadershipcross-functional collaborationstrategic thinkingdata-driven decision makingbudget managementinsight generationagency managementtesting mindsetstakeholder engagement