Senior Manager, Creative Strategy

Rocket Money (formerly Truebill)

Lead creative strategy and testing for Rocket Money's digital acquisition channels. Collaborate with teams to drive performance and innovation in marketing initiatives.

Posted 7/8/2026full-timeDetroit • California, District of Columbia, Missouri, New York • 🇺🇸 United StatesSenior💰 $150,000 - $175,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and execution of Rocket Money’s creative testing roadmap, driving scale and efficiency across both digital and offline channels.
Collaborate closely with the creative team to design, implement, and optimize creative experiments. You will recommend testing approaches, monitor performance, analyze results, and translate insights into clear creative direction that continuously elevates the team's output.
Conduct in-depth creative performance analyses, translating data into clear, actionable recommendations for the creative team to enhance future campaigns.
Establish yourself as the go-to expert in creative experimentation within the app and web user acquisition space. You will stay up to date on industry trends and emerging opportunities, ensuring we lead the charge in creative innovation. Your ability to understand and leverage data sources will be essential in evaluating and refining creative test outcomes.
Stay ahead of industry trends by researching the latest algorithmic insights, creative trends (paid and organic), and forging strong partnerships with channel representatives (Meta, TikTok, Youtube, and other key platforms) to identify and capitalize on creative testing opportunities that drive scale and growth.
Cultivate a culture of innovation and continuous improvement within the team by regularly sharing data-driven trends and the outcomes of creative experiments.

Requirements

What you’ll need

4-6 years of experience in user acquisition or data-driven marketing at a high-growth startup/company or media agency.
Excellent project management skills, balancing multiple creative projects and experiments.
Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally with creative, media buying, and data teams to drive growth through discovering creative wins.
Analytical with a focus on key growth KPIs (ROAS, CAC, LTV:CAC, etc.) and the ability to translate data into actionable creative strategies.
Expertise in mobile app user acquisition; web acquisition experience is a plus.
Familiar with creative testing platforms and optimization across paid social channels.
A curious problem solver who challenges the status quo and uses data or experiments to uncover insights.
Strong communicator and collaborator, aligning teams on testing strategies and optimization plans.

Benefits

Comp & perks

Health, Dental & Vision Plans
Competitive Pay
401k Matching
Unlimited PTO
Lunch daily (in-office only)
Snacks & Coffee (in-office only)
Commuter benefits (in-office only)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Creative ExperimentationPerformance AnalysisKey Growth KPIsMobile App User AcquisitionWeb Acquisition StrategiesCreative Testing PlatformsOptimization Across Paid Social Channels

Soft Skills

Strong CommunicationCollaborationCurious Problem Solver