SEO and GEO Manager
Enformion
Senior SEO/GEO Manager
Rocket Money (formerly Truebill)
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California, District of Columbia, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $145,000 - $175,000 per year
Job Level
Senior
About the role
- Manage GEO strategy across all owned web properties, optimizing for both traditional ranking factors and AI-driven query experiences
- Monitor and adapt to evolving SERP formats, AI answer boxes, and conversational search features across Google, Perplexity, ChatGPT, and other emerging engines
- Build frameworks for content optimization in the context of LLM consumption, including entity mapping, structured content, and semantic context building
- Partner with product, engineering, and content teams to implement scalable GEO tactics
- Track performance in generative search environments, including presence in AI summaries, references, and answer citations
- Educate internal stakeholders on the shifting landscapes of search, bridging traditional SEO with GEO and AEO best practices
- Stay on top of evolving standards and tools in AI-driven discovery and drive innovation to future-proof search visibility
- Generate data-driven reports to leadership on a weekly or biweekly cadence
- Write GEO and SEO-optimized content to help feed LLMs and search engines
- Report to the Director of Copy and collaborate within the Marketing team
Requirements
- 5+ years of experience in SEO, with deep expertise in technical SEO, content strategy, and search analytics
- At least 6–8 months of hands-on work with generative search optimization (e.g., AI Overviews optimization, LLM-oriented content strategies, conversational search readiness)
- Strong track record of adapting to major shifts in search algorithms and discovery trends
- Outstanding writing skills, with a proven ability to craft SEO and GEO-optimized content that drives search-engine performance
- Ability to translate complex changes in search technology into actionable strategies for cross-functional teams
- Familiarity with structured data, schema markup, knowledge graphs, and entity-driven SEO
- Analytical mindset with experience using emerging GEO and traditional SEO platforms
- Excellent communication skills, comfortable communicating with executives
Benefits
- Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Competitive Pay
- 401k Matching
- Team Member Stock Purchasing Program (TMSPP)
- Learning & Development Opportunities
- Tuition Reimbursement
- Unlimited PTO
- Daily Lunch, Snacks & Coffee (in-office only)
- Commuter benefits (in-office only)
- Bonus + benefits
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOtechnical SEOcontent strategysearch analyticsgenerative search optimizationAI Overviews optimizationLLM-oriented content strategiesstructured dataschema markupentity-driven SEO
Soft skills
writing skillsanalytical mindsetcommunication skillsability to translate complex changescollaborationeducational skillsadaptabilityinnovationreportingstakeholder engagement
