SEO Marketing

• Manage GEO strategy across all owned web properties, optimizing for both traditional ranking factors and AI-driven query experiences
• Monitor and adapt to evolving SERP formats, AI answer boxes, and conversational search features across Google, Perplexity, ChatGPT, and other emerging engines
• Build frameworks for content optimization in the context of LLM consumption, including entity mapping, structured content, and semantic context building
• Partner with product, engineering, and content teams to implement scalable GEO tactics
• Track performance in generative search environments, including presence in AI summaries, references, and answer citations
• Educate internal stakeholders on the shifting landscapes of search, bridging traditional SEO with GEO and AEO best practices
• Stay on top of evolving standards and tools in AI-driven discovery and drive innovation to future-proof search visibility
• Generate data-driven reports to leadership on a weekly or biweekly cadence
• Write GEO and SEO-optimized content to help feed LLMs and search engines
• Report to the Director of Copy and collaborate within the Marketing team

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