Business Development Manager – Fresh Herbs & Produce

Rocket Farms, Inc.

Business Development Manager at Rocket Farms driving growth for fresh herbs and produce. Securing new customers and expanding distribution across grocery, club, and mass retail.

Posted 7/21/2026full-timeHalf Moon Bay • California • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in business development and strategic sales within the grocery and retail sectors, with a strong focus on building relationships and securing new business opportunities. Proficient in utilizing CRM and ERP systems to manage sales pipelines and enhance customer engagement.

Highest-signal resume keywords

Business DevelopmentStrategic Sales ExperienceRelationship BuildingPresentation SkillsCRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business DevelopmentStrategic Sales PlanningSales Pipeline ManagementNegotiation SkillsCategory Management

Soft Skills

Relationship BuildingCustomer EngagementCollaboration

Tools & Technologies

CRM SystemsERP SystemsMicrosoft Dynamics NAVMicrosoft Office Suite

Industry Keywords

ProduceFresh HerbsPerishablesConsumer Packaged GoodsGrocery Retail

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Partner with the VP of Sales and Marketing to identify and pursue strategic growth opportunities that support sales and profitability objectives within grocery, club, and mass retail.
Develop new business by securing new retail customers and expanding Rocket Farms' presence across new banners, divisions, and regions.
Build and maintain a robust sales pipeline through strategic prospecting, networking, industry relationships, and customer engagement.
Develop trusted relationships with produce buyers, category managers, and key decision-makers by presenting innovative herb, microgreen, and fresh produce programs and tailored business solutions.
Lead customer presentations, business reviews, and sales meetings that highlight Rocket Farms' expanding fresh herb, microgreen, and produce programs and support new business opportunities.
Identify emerging produce trends, category opportunities, and customer needs to expand Rocket Farms' fresh herb and produce footprint.
Represent Rocket Farms at customer meetings, trade shows, and industry events to expand brand awareness and cultivate new business relationships.
Partner with Operations, Production, Customer Support, Marketing, Supply Chain, and Finance to ensure successful onboarding and execution of new customer programs.
Collaborate across departments to support a seamless customer experience from initial opportunity through successful launch.
Perform other duties as assigned in support of department and company objectives.

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, or a related field preferred, or an equivalent combination of education and relevant experience.
5+ years of business development, national account management, or strategic sales experience selling produce, fresh herbs, perishables, or other fresh categories into grocery, club, or mass retail customers.
Demonstrated success identifying, developing, and securing new business opportunities while achieving sales and profitability objectives.
Established relationships with grocery, club, or mass retail buyers and key decision-makers strongly preferred.
Experience within the produce, horticulture, perishables, floral, or other consumer packaged goods (CPG) industries strongly preferred.
Strong prospecting, relationship-building, presentation, negotiation, and business development skills.
Proven ability to develop strategic sales plans, manage a robust sales pipeline, and successfully close new business opportunities.
Experience with CRM, EDI, syndicated scan/category management data, and ERP systems (Microsoft Dynamics NAV preferred).
Advanced proficiency in Microsoft Office, including Excel, PowerPoint, Outlook, and Word.

Benefits

Comp & perks

Business Travel Requirement: This role requires approximately 20-25% travel