National Account Manager

Rocket Farms, Inc.

National Account Manager building trusted relationships with retail customers at Rocket Farms. Collaborating on strategic growth initiatives in the horticulture market.

Posted 7/21/2026full-timeHalf Moon Bay • California • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in National Account Management and strategic sales within the grocery, club, and mass retail sectors, with a strong focus on relationship-building and data analysis to drive growth and profitability. Proficient in executing customer programs and leveraging consumer insights to deliver innovative solutions.

Highest-signal resume keywords

National Account ManagementStrategic Sales ExperienceRelationship-Building SkillsSales Data AnalysisCRM and ERP Systems

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Growth StrategiesBusiness PlanningForecastingOrder ManagementPresentation Skills

Soft Skills

Negotiation SkillsInfluencing Skills

Tools & Technologies

Microsoft OfficeMicrosoft NAVCRM SystemsEDI SystemsSyndicated Scan Data

Industry Keywords

Consumer Packaged GoodsFloral IndustryHorticultureProducePerishables

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Collaborate with the VP of Sales and Marketing to develop and execute strategic account plans for assigned national grocery, club, and mass retail customers.
Build trusted relationships with retail buyers and key decision-makers by delivering innovative plant programs, exceptional service, and consistent execution.
Identify opportunities to grow existing customer accounts by expanding product assortment, increasing distribution, introducing new programs, and growing business across existing banners, divisions, and regions.
Ensure the successful execution of customer programs from forecasting and order management through final delivery by partnering with cross-functional teams to deliver a seamless customer experience.
Stay informed on consumer trends, category insights, competitive activity, pricing, and product innovation to bring fresh ideas and strategic recommendations to customers.
Represent Rocket Farms at customer meetings, trade shows, and industry events while strengthening customer relationships.

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, or a related field preferred, or an equivalent combination of education and relevant experience.
5+ years of National Account Management or strategic sales experience supporting grocery, club, or mass retail customers.
Demonstrated success growing existing customer accounts and achieving sales and profitability objectives.
Experience within the floral, horticulture, produce, perishables, or other consumer packaged goods (CPG) industries required.
Strong relationship-building, presentation, negotiation, and business planning skills with the ability to influence retail buyers and key decision-makers.
Proven ability to analyze sales data, identify growth opportunities, and develop strategic customer recommendations.
Experience with CRM, EDI, syndicated scan/category management data, and ERP systems (Microsoft NAV experience preferred).
Advanced proficiency in Microsoft Office, including Excel, PowerPoint, Outlook, and Word.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Professional development