Paid Search Manager
Rocket Clicks
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $75,000 - $90,000 per year
About the role
- Develop and own strategic campaign roadmaps for each client, defining platform mix, targeting strategies, and a clear testing and optimization plan.
- Execute and iterate on our proven industry-specific playbooks for Family Law, adapting them to individual client needs while upholding company best practices and First Principles.
- Ideate, test, and evaluate experiments designed to improve client performance.
- Proactively manage monthly ad spend for each client, ensuring budgets are not just spent but optimized to deliver maximum return on ad spend.
- Analyze campaign performance data for monthly and quarterly reporting.
- Monitor KPIs and proactively identify opportunities for improvement or risk mitigation.
- Serve as the quality assurance lead for conversion tracking, ensuring data integrity and fast issue resolution.
- Audit internal and prospect accounts to validate strategy and identify opportunities for growth.
- Partner with the Paid Media Director to translate client goals into actionable campaign plans.
- Work with design and editing partners to ensure all creative assets are compelling, brand-aligned, and conversion-focused.
- Delegate and document tasks within Agile sprint planning, ensuring efficiency and clarity for support team members.
- Mentor junior specialists or supporting contributors, fostering development and knowledge sharing.
- Contribute to continuous improvement of team documentation, SOPs, and cross-functional communication.
- Maintain accurate sprint planning documentation and delegate tasks effectively across team members.
- Identify and implement automation opportunities to streamline workflows and reporting.
- Ensure campaigns are delivered on time, within scope, and at expected quality standards.
Requirements
- Bachelor’s degree or equivalent professional experience
- 5+ years of professional experience in digital marketing; 3+ years specialized in paid media management
- Prior experience working within an agency or professional services environment
- Prior experience leading or mentoring contributors in an agency or team environment
- Demonstrated success managing monthly ad spend exceeding $100,000 across multiple accounts
- Technical excellence across all relevant paid media platforms/channels
- Experience supporting local lead generation-focused clients preferred, especially within competitive verticals like Family Law.
Benefits
- Unlimited PTO & Sick Leave
- Medical Insurance (including FSA & HSA Options)
- Dental Insurance
- Vision Insurance
- 401(k) (with a company match)
- Life Insurance
- Long-term Disability
- Short-term Disability
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingpaid media managementcampaign performance analysisconversion trackingbudget optimizationKPI monitoringAgile sprint planningautomation implementationlead generationdata integrity
Soft Skills
strategic planningmentoringteam collaborationcommunicationproblem-solvingadaptabilityquality assurancedocumentationtask delegationcontinuous improvement
Certifications
Bachelor’s degree