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Director of Growth Marketing
RockbotDirector of Growth Marketing at Rockbot leading strategies for customer acquisition and pipeline growth. Focusing on AI-augmented marketing tools and systems for business impact.
About the role
Key responsibilities & impact- Lead and evolve Rockbot’s growth marketing function with a focus on qualified pipeline, customer acquisition, and measurable business impact.
- Build scalable growth systems that drive pipeline, acquisition, and marketing contribution to revenue
- Establish repeatable operating and measurement practices that support long-term growth
- Balance near-term demand generation with durable growth investments
- Own digital lead generation across paid search, paid social, display, retargeting, and emerging acquisition channels
- Drive qualified pipeline and customer acquisition through scalable, measurable demand generation programs
- Optimize performance across Google, Bing, LinkedIn, Reddit, and evolving AI-powered discovery channels
- Continuously evaluate channel performance and allocate spend based on measurable return
- Design differentiated growth motions aligned to customer segments and buying behavior.
- Build distinct growth strategies for SMB, enterprise, and strategic account motions
- Support both high-velocity conversion and longer, multi-touch sales cycles
- Partner with Sales on account-based engagement and pipeline acceleration.
- Help modernize how marketing work gets done.
- Evaluate and implement AI-powered growth marketing tools
- Build AI-enabled workflows that improve speed, efficiency, and campaign performance
- Experiment with orchestration layers, automation, and emerging AI workflows
- Establish repeatable operating practices that make adoption practical and measurable.
- Ensure tooling and data support smarter decision-making and scalable execution
- Identify opportunities to improve efficiency and effectiveness across the stack.
- Build programs that improve progression, conversion, and engagement
- Support future referral, advocacy, and expansion opportunities
- Strengthen marketing’s contribution beyond acquisition alone.
- Build testing and optimization practices that accelerate learning and improve outcomes
- Adjust channel strategy and investment based on performance and market signals
- Use experimentation and funnel insight to guide decision-making.
- Own external partner strategy and execution across agencies, vendors, and emerging technology or service providers, ensuring accountability, performance, and measurable business impact.
- Partner cross-functionally to improve digital conversion performance.
- Support CRO, testing, and website performance initiatives.
- Improve user journeys and conversion paths.
- Increase testing velocity and digital effectiveness.
Requirements
What you’ll need- 8+ years of experience in growth marketing, demand generation or performance marketing
- Experience operating in both high-growth startup environments and more mature or scaled organizations
- Proven ability to drive pipeline and customer acquisition in B2B SaaS, media, advertising technology, marketplace, or subscription-driven environments
- Deep hands-on experience across:
- Paid Search
- Paid Social
- ABM
- Nurture
- SEO / SEM
- Conversion optimization
- Performance marketing
- Strong understanding of marketing attribution, funnel performance, and conversion tracking
- Experience managing agencies and marketing vendors
- Demonstrated fluency with modern AI marketing tools and AI-enabled workflows beyond basic copilot usage
- Ability to evaluate, implement, and optimize AI-powered marketing solutions
- Strong experimentation mindset and comfort operating through testing and iteration
- Product-minded growth leader who views growth through the lens of customer experience, adoption, and retention, partnering cross-functionally to drive outcomes beyond traditional marketing channels.
- Strong communication and executive presence
- Ability to move fluidly between strategy and execution
- Comfort operating independently and owning outcomes.
Benefits
Comp & perks- Health insurance
- Equity
- Paid time off
- Flexible work arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketingdemand generationperformance marketingpaid searchpaid socialABMnurtureSEOSEMconversion optimization
Soft Skills
strong communicationexecutive presenceexperimentation mindsetstrategic thinkingexecutionindependencecross-functional collaborationcustomer experience focusadoptionretention