Robusta Studio

Salesforce Marketing Cloud Manager

Robusta Studio

full-time

Posted on:

Location Type: Remote

Location: Egypt

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Job Level

SeniorLead

Tech Stack

CloudSQL

About the role

  • Lead the development and execution of revenue-driven CRM and loyalty strategies aligned with business objectives.
  • Own the CRM and loyalty roadmap, ensuring measurable impact on revenue, retention, and customer lifetime value.
  • Define targeting, segmentation, and personalization strategies to maximize commercial outcomes.
  • Build business cases, forecast revenue impact, and track ROI of CRM initiatives.
  • Own and optimize the use of Salesforce Marketing Cloud modules including Journey Builder, Automation Studio, Email Studio, Mobile Connect, and CDP.
  • Drive platform governance, data integrity, and best practices across all CRM operations.
  • Collaborate with IT and data teams to enhance platform capabilities, integrations, and scalability.
  • Lead implementation of advanced features such as Einstein, Datorama, and real-time personalization.
  • Oversee the planning and execution of multi-channel campaigns (email, SMS, push, in-app).
  • Ensure campaigns are commercially driven, with clear revenue and performance KPIs.
  • Guide lifecycle marketing strategies to improve acquisition, engagement, retention, and cross-sell.
  • Lead A/B and multivariate testing strategies to optimize performance.
  • Own campaign performance reporting including revenue uplift, incremental GP, and ROI.
  • Develop dashboards and reporting frameworks linking CRM performance to business KPIs.
  • Generate actionable insights to continuously optimize campaign effectiveness.
  • Conduct post-campaign analysis and implement learnings into future planning.
  • Define and refine customer segmentation frameworks based on value, behavior, and lifecycle stage.
  • Drive advanced personalization strategies to increase conversion and basket size.
  • Partner with analytics teams to leverage predictive modeling and AI-driven insights.
  • Lead cross-functional collaboration with Marketing, Retail, Digital, and IT teams.
  • Manage external agencies and technology partners to deliver high-quality CRM campaigns.
  • Mentor and develop CRM team members, ensuring capability growth and best practice adoption.
  • Align CRM activities with broader marketing and commercial strategies.

Requirements

  • Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
  • 7–10+ years of CRM / loyalty / marketing automation experience.
  • Strong hands-on expertise in Salesforce Marketing Cloud ecosystem.
  • Proven experience managing teams and large-scale CRM programs.
  • Advanced knowledge of SQL, data modeling, and analytics.
  • Experience in retail, loyalty, or customer-centric industries preferred.
  • **Key Skills**
  • Strategic thinking with strong commercial acumen
  • Leadership and stakeholder management
  • Advanced CRM and marketing automation expertise
  • Data-driven decision making
  • Strong communication and project management skills
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM strategiesloyalty strategiestargeting strategiessegmentation strategiespersonalization strategiesA/B testingmultivariate testingSQLdata modelinganalytics
Soft Skills
strategic thinkingcommercial acumenleadershipstakeholder managementdata-driven decision makingcommunicationproject management
Certifications
Bachelor’s degree in BusinessBachelor’s degree in MarketingMBA