Robusta Studio

Senior Salesforce Marketing Cloud Executive

Robusta Studio

full-time

Posted on:

Location Type: Remote

Location: Egypt

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

Tech Stack

CloudSQL

About the role

  • Build, execute, and optimize CRM campaigns across email, SMS, push notifications, and other channels.
  • Configure and manage customer journeys using Journey Builder.
  • Develop campaign assets using Content Builder and ensure accurate deployment.
  • Execute campaign briefs in line with business objectives and timelines.
  • Use Salesforce Marketing Cloud tools including Automation Studio, Email Studio, Mobile Connect, and Audience Builder.
  • Set up automations, triggers, and workflows for lifecycle campaigns.
  • Ensure data accuracy and proper audience segmentation before campaign execution.
  • Troubleshoot campaign issues and ensure smooth delivery.
  • Create and manage customer segments using SQL and data extensions.
  • Support personalization strategies through dynamic content and audience targeting.
  • Execute A/B testing and optimize campaigns based on results.
  • Track campaign KPIs such as open rates, click-through rates, conversions, and revenue impact.
  • Support post-campaign analysis and reporting.
  • Provide insights and recommendations to improve campaign effectiveness.
  • Work closely with Marketing, Creative, and Analytics teams to deliver campaigns.
  • Coordinate with IT and data teams to ensure data availability and accuracy.
  • Support Manager in campaign planning and execution.
  • Stay updated on Salesforce Marketing Cloud features and best practices.
  • Identify opportunities to improve campaign processes and automation.
  • Contribute to innovation in CRM and customer engagement strategies.

Requirements

  • Bachelor’s degree in Business, Marketing, or related field.
  • 5+ years of experience in CRM, digital marketing, or marketing automation.
  • Hands-on experience with Salesforce Marketing Cloud is essential.
  • Strong working knowledge of SQL and data segmentation.
  • Basic knowledge of HTML, CSS, and email development.
  • **Key Skills**
  • - Strong execution and attention to detail
  • - Hands-on Salesforce Marketing Cloud expertise
  • - Analytical and problem-solving skills
  • - Ability to manage multiple campaigns simultaneously
  • - Good communication and teamwork skills
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM campaignsSQLHTMLCSSA/B testingdata segmentationcampaign KPIsautomationdynamic contentcustomer journeys
Soft Skills
attention to detailanalytical skillsproblem-solving skillscommunication skillsteamwork skillsexecution skillstime managementorganizational skillscreativityadaptability