Performance Marketing

• Plan, launch, and optimize Google Search, Performance Max, and Demand Gen campaigns.
• Conduct keyword research, match type selection, and implement a negative keyword strategy to maximize efficiency.
• Build and structure ad groups for effective audience targeting and conversion optimization.
• Optimize campaigns for conversion volume, CPA, and ROAS, using both automated and manual bidding strategies.
• Write and test ad copy variations, site link extensions, callouts, and structured snippets to improve engagement.
• Implement A/B testing on landing pages in collaboration with product and design teams.
• Set up, validate, and troubleshoot conversion tracking via GA4 and GTM to ensure accurate performance measurement.
• Analyze search term reports to identify scaling opportunities and reduce inefficient spend.
• Deliver weekly performance reports with actionable insights and recommendations.
• Collaborate closely with the marketing and analytics teams to align digital campaigns with business goals.

Senior Campaign Performance Specialist – Google Ads

Paid Media Consultant – MENA Market