Specialist, Digital Growth and Communications

Robotiq

Digital Growth Specialist at Robotiq working on strategic communications and demand generation. Leading initiatives in content marketing, SEO, and B2B communication strategies.

Posted 6/14/2026full-timeLévis • 🇨🇦 CanadaSeniorLeadWebsite

About the role

Key responsibilities & impact

Define and evolve Robotiq’s communications framework and messaging architecture.
Develop and execute B2B communications strategies aligned with business objectives and market positioning.
Lead editorial planning and content creation for newsletters, blogs, and communications initiatives.
Support product launches, strategic announcements, customer success stories, and executive communications.
Develop and execute public relations initiatives to increase brand awareness and credibility.
Define and implement SEO and AI-SEO strategies to increase organic visibility and website traffic.
Optimize website architecture, content structure, and authority-building initiatives.
Create thought leadership content and marketing assets that support demand-generation programs.
Develop content and messaging tailored to target industries and markets.
Execute social media programs highlighting customer successes, product launches, and thought leadership.
Create sales and partner-facing content to support revenue generation.
Measure performance across communications, SEO, content, newsletters, PR, and social media, and continuously optimize results.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business administration, or a related field (master’s considered an asset)
Minimum of 10 years’ experience in B2B content marketing, digital marketing, growth marketing, communications, or demand generation
Proven experience developing and executing SEO strategies that drive measurable growth
Experience creating content that contributes to pipeline generation and revenue objectives
Strong understanding of corporate communications, positioning, and public relations
Experience collaborating closely with sales teams, partners, and internal stakeholders
Hands-on experience with CRM platforms and marketing automation tools
Analytical mindset and strong focus on performance measurement and continuous optimization
Excellent writing, communication, and storytelling skills
Ability to translate complex technical concepts into compelling value propositions
Experience in manufacturing, industrial, robotics, or technology sectors considered a strong asset
Strong command of English required.

Benefits

Comp & perks

Flexible work schedule, including flexible time off and time management, for true work/life balance
Individual development plan
Telemedicine
Employee worker cooperative
Brand-new work environment designed to encourage collaboration with adaptable workspaces
Culture club, sports and recreational activities, on-site gym, barista coffee, fresh fruit, and more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B communicationsSEO strategiescontent marketingdigital marketinggrowth marketingdemand generationeditorial planningcontent creationperformance measurementwebsite optimization

Soft Skills

writing skillscommunication skillsstorytelling skillsanalytical mindsetcollaborationoptimizationstrategic thinkingcreativityleadershipadaptability