Product Marketing

Roboflow

Product Marketing role at Roboflow, an AI platform company empowering production deployments. Focused on positioning, product launches, and creating sales content.

Posted 5/21/2026full-timeRemote • California, New York • 🇺🇸 United StatesMid-LevelSenior💰 $165,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Own positioning end-to-end: Define how we talk about products and features.
Lead product launches: Architect launches that land.
Build the buyer surfaces: Buyer facing landing pages, ROI frameworks.
Deliver content that sales actually uses: Decks, battle cards, objection handling.
Productize customer proof: Turn customer wins into structured outcomes-led case studies.
Drive vertical strategy: Help decide where to lean in, then build the vertical-specific messaging.

Requirements

What you’ll need

You've owned positioning end-to-end.
You've led product launches that moved the needle.
B2B experience. You've marketed to B2B buyers with $150K+ ACVs and complex sales cycles.
Technical fluency. You should be comfortable in a technical conversation.
Excellent writer. Crisp, plain, specific.
Sales partnership instinct. You like working with sales.
High output, low ego.

Benefits

Comp & perks

$3500/yr Travel Stipend to travel anywhere anytime to work alongside other Roboflowers.
$350/mo productivity stipend to spend on things that make your work environment more productive, like high speed internet at home or a co-working space.
Cover up to 100% of your health insurance costs for you and your partner or family.
Equity in the company so we are all invested in the future of computer vision.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product positioningproduct launchesbuyer surfacesROI frameworkscontent creationcase studiesvertical strategyobjection handling

Soft Skills

excellent writingsales partnershiphigh outputlow ego