Robin Radar Systems

Marketing Manager

Robin Radar Systems

full-time

Posted on:

Location Type: Hybrid

Location: Dulles • Virginia • United States

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About the role

  • Drive brand visibility, credibility, and commercial impact in our most strategic growth market - ensuring Robin Radar’s cutting-edge technology stands out across the US defense and aviation landscapes!
  • As a Marketing Manager - US, you will be a commercial growth partner to our US business, driving sales growth through strong positioning, effective sales enablement, and structured market engagement. Your primary focus will be the Defense & Security sector, with a secondary focus on Avian radar, all while coordinating closely with our global marketing team in the Netherlands.
  • Commercial Marketing & Sales Enablement: Adapt global messaging for the US defense procurement environment and support high-value bids to ensure alignment between buyer expectations and global positioning.
  • Brand Positioning & Credibility: Strengthen our reputation within the US defense ecosystem by contributing to thought leadership and supporting PR activities in coordination with global communications.
  • Events & Field Marketing: Lead US participation in key trade shows and conferences, ensuring events generate significant commercial impact through targeted pre-event messaging and structured follow-up.
  • Digital & Market Activation: Guide US-targeted digital positioning and provide structured feedback to global digital teams to ensure campaigns align with commercial objectives.
  • Market & Competitive Intelligence: Monitor US defense and aviation developments, track evolving buyer expectations, and translate these market signals into actionable input for global teams.
  • Avian Segment Support: Dedicate focused effort (approx. 20%) to adapting messaging for US airports and wind energy customers while maintaining clear differentiation from defense positioning.
  • Global Coordination: Identify material gaps and coordinate development with global teams to ensure the US sales team has the tools they need to succeed.

Requirements

  • Experience: 5-10+ years of B2B marketing experience, with a strong preference for backgrounds in defense, aerospace, robotics, or deep tech.
  • Technical & Strategic Skills: Commercially driven and strategically minded with strong writing and positioning capabilities.
  • Sales Support: Proven experience supporting field sales teams and a deep understanding of the US defense procurement environment.
  • Adaptability: Comfortable operating autonomously in a scaling environment and effectively navigating a matrix organization.
  • Collaboration: Ability to build strong relationships with internal global teams and external partners, including PR agencies, event partners, and industry associations.
  • Location & Travel: Located in the US with the ability to travel for business up to 25% of the time, working the remainder from an office or remotely.
Benefits
  • Working for a __Great Place to Work®__ certified company;
  • The ability to directly contribute to and impact one of North America’s most pressing security challenges;
  • Opportunities to develop your skills even further through training and certifications;
  • A front row seat into the exciting and underserved CUAS market;
  • Flexibility to be at the top of your game. We not only offer flexible hours but also operate in a hybrid work environment. Instead, work from home and get some focus time? No problem!
  • High-quality laptop, monitor, work phone, noise-canceling headphones, and any other equipment necessary for your role;
  • An international team of 30+ nationalities, full of high-performance colleagues you can exchange experiences with and learn from. As well as having a lot of fun at our social events and Friday drinks!
  • Benefits like: 401K with a 4% employer contribution, top-notch insurance, generous vacation plan with federal holidays, and a yearly performance bonus!
  • Paid time off (“PTO”) balance of 27 days per calendar year.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingsales enablementbrand positioningmarket engagementdigital marketingcompetitive intelligencethought leadershipevent marketingwriting skillsstrategic marketing
Soft Skills
collaborationadaptabilityrelationship buildingautonomystrategic thinkingcommunicationcommercial acumenproblem-solvingteam coordinationnavigating matrix organizations