Robin Radar Systems

Product Marketing Manager

Robin Radar Systems

full-time

Posted on:

Location Type: Hybrid

Location: The Hague • Netherlands

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

SeniorLead

About the role

  • Set the direction in defense & security radar - turning market intelligence into sharp strategy, clear positioning, and winning plays, together with Product Management and our sales team.
  • Own how we understand the market, where we focus, and how we tell our story – turning that into concrete go‑to‑market plans, launch plays, and sales enablement that accelerate adoption of our radar systems.
  • Structure market and competitive intelligence into clear segment strategies, partner closely with Sales, Product, and Leadership, and ensure our commercial efforts are pointed at the right opportunities with the right narrative for the right buyer.
  • Connect field insights, data, and customer conversations to shape priorities, narratives, and enablement across Defense and Security stakeholders.
  • Translate a complex, fast-evolving market into clear choices, compelling product stories, and scalable commercial momentum.
  • Build a structured, always-on view of the Defense & Security market that directly informs positioning, messaging, and GTM plans.
  • Consolidate insights from Sales, Business Development, and Services into patterns, opportunities, and risks, and turn them into concrete commercial moves.
  • Translate complex technical capabilities into mission- and outcome-oriented stories tailored to Defense and Security stakeholders.
  • Shape segment-specific go-to-market approaches for Defense vs Security, and turn roadmap and portfolio milestones into executable GTM plans and campaigns.
  • Develop mission-based sales narratives, competitive insights, and create marketing assets with the branding team to support sales.

Requirements

  • BA or MA degree in Marketing, Business, International Relations, Engineering, or a related field.
  • 10+ years of experience in strategic marketing, product marketing, commercial strategy, or a similar role in a complex B2B or institutional environment, ideally with responsibility for positioning, GTM planning, and sales enablement.
  • Experience in Defense & Security, aerospace, robotics, or other deep-tech domains is strongly preferred.
  • Proven experience working with institutional or government buyers, long sales cycles, and multi-stakeholder decision processes, including supporting sales teams on strategic deals or tenders.
  • Demonstrated ability to build and interpret market models (TAM/SAM), analyse commercial data, and turn fragmented information into clear strategic recommendations, narratives, and concrete GTM initiatives.
  • Strong narrative and communication skills, with the ability to translate technical and operational complexity into simple, credible, and compelling stories and sales tools for senior audiences.
  • High standards for precision, credibility, and compliance in communication, especially in regulated or sensitive markets.
  • Advanced analytical skills and proficiency with tools such as Excel/Google Sheets; experience with CRM is a plus, especially where used to drive segmentation, targeting, and enablement.
  • Strategic partnership mindset – able to act as a sparring partner for management and Product, providing critical insights, challenging assumptions constructively, and co‑shaping narratives and GTM choices.
  • Structured, disciplined way of working with strong stakeholder management and influence skills across functions and seniority levels, from engineers to senior decision makers.
  • Resilient and calm under pressure – comfortable handling ambiguity, conflicting priorities, and tight timelines while maintaining quality and clarity in deliverables.
  • Fluency in spoken and written English; additional languages (such as Dutch or another European language) are considered a strong plus.
Benefits
  • Working for a Great Place to Work® certified company;
  • Comprehensive pension plan;
  • Commuting allowance;
  • 30 days of paid holiday leave (with the possibility to buy 3 additional days);
  • Opportunities to develop your skills even further through training and certifications;
  • High quality laptop/desktop, monitor, noise canceling headphones, and any other equipment necessary for your role;
  • An international team of 30+ nationalities, full of high performance colleagues you can exchange experiences with and learn from. As well as having a lot of fun in our social events!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic marketingproduct marketingcommercial strategymarket modelsTAMSAMdata analysissales enablementgo-to-market planningnarrative development
Soft Skills
communication skillsstakeholder managementinfluence skillsanalytical skillsstrategic partnership mindsetresilienceability to handle ambiguityclarity in deliverablesdisciplinestorytelling