Rob Levine Law

Marketing Manager

Rob Levine Law

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

SeniorLead

About the role

  • Assist in developing and executing the firm’s multi-location marketing strategy across digital and social channels
  • Manage marketing calendars, timelines, workflows, and campaign priorities
  • Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media
  • Support brand consistency across all markets, platforms, and practice areas
  • Lead cross-department communication to ensure marketing initiatives align with intake, operations, and business needs
  • Manage SEO strategy including on-page optimization, technical updates, keyword planning, and performance reporting
  • Lead PPC and paid media campaigns across Google, Meta, and other relevant platforms
  • Oversee digital ad planning, creative reviews, A/B testing, and performance optimization
  • Collaborate with agencies or internal teams to ensure KPIs are met
  • Track and report on ROI, cost per lead, conversion rates, and channel performance
  • Manage marketing projects from concept to execution
  • Oversee vendor, contractor, and agency relationships
  • Supervise junior marketing staff, providing mentorship, feedback, and performance support
  • Ensure deadlines are met and projects are delivered at a high standard
  • Implement strong workflow, approval, and documentation processes
  • Maintain website updates, landing pages, and digital assets in coordination with the Director of Marketing
  • Review and approve creative assets, messaging, and brand materials
  • Monitor SEO performance and provide recommendations for content improvements
  • Collaborate with internal writers and attorneys to ensure accuracy and compliance
  • Produce weekly and monthly performance data
  • Analyze trends in intake data, ad spend, traffic, rankings, and engagement
  • Recommend improvements for efficiency, lead quality, and user experience

Requirements

  • 8+ years of marketing experience, preferably in a law firm or professional services environment
  • Experience marketing for multi-location or multi-state businesses
  • Law Firm experience preferred
  • Proficient in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM tools
  • Strong understanding of digital marketing KPIs, attribution, and reporting
  • Proven experience managing projects, supervising team members, and leading vendors or agencies
  • Excellent copywriting, communication, and organizational skills
  • Ability to thrive in a high-volume, fast-paced environment
  • Strong project management background with experience using platforms like Monday.com or similar
  • Bachelor’s degree in Marketing, Communications, Business, or related field preferred
Benefits
  • Competitive salary and performance-based incentives
  • Health, dental, and vision benefits
  • 401(k) plan with employer match
  • Opportunities for professional development and growth
  • A collaborative and mission-driven environment where innovation is encouraged

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOPPCGoogle AdsMeta AdsGoogle AnalyticsGoogle Tag ManagerSEM toolscopywritingproject managementdigital marketing KPIs
Soft skills
communicationorganizational skillsmentorshipfeedbackperformance supportcollaborationleadershiptime managementadaptabilityproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business