Roamly

Product Marketing

• Go-to-Market Ownership: Develop and execute high-velocity GTM strategies for new product launches, feature updates, and geographic expansions across the portfolio.
• AI-Driven Positioning & Messaging: Utilize AI tools to scale, test, and refine clear, differentiated value propositions and messaging frameworks that resonate with our distinct B2B and B2C audiences.
• Customer Insights & Segmentation: Conduct deep market research, competitive analysis, and sentiment analysis—leveraging AI to synthesize user data and uncover customer pain points and buying behaviors faster.
• Cross-Functional Collaboration: Partner closely with Product Management to influence the product roadmap, and collaborate directly with Growth Marketing and Creative teams to build high-converting campaigns.
• Sales & Operations Enablement: Rapidly build and scale impactful sales collateral, case studies, product guides, and training materials to enable our sales and support teams to win.
• Data-Driven Optimization: Define, monitor, and report on key product marketing metrics (e.g., feature adoption, conversion rates, churn reduction) to continually optimize GTM performance.

Product Marketing Manager