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Ro

Senior Associate, Consumer Communications

Ro

Senior Associate managing consumer communications at healthcare company Ro. Supporting PR initiatives and collaborating with cross-functional teams to drive storytelling efforts.

Posted 6/29/2026full-timeNew York City • New York • 🇺🇸 United StatesJuniorMid-Level💰 $91,800 - $111,000 per yearWebsite

About the role

Key responsibilities & impact
  • Support Ro’s always-on media engagement program by writing thoughtful pitches centered around Ro’s products and services
  • Collaborate with members across Ro’s Comms, Growth and Brand teams to make sure consumer PR efforts are in line with company priorities
  • Serve as eyes and ears to help source stories across Ro, understanding the differentiators of Ro’s products and services and mining for story ideas
  • Track industry trends and developments relevant to Ro and its products and make recommendations for how to insert Ro into the conversation
  • Brainstorm ideas and strategies for media coverage
  • Help subject-matter experts turn their knowledge into digestible expert commentary and support internal media training efforts
  • Vet inbound media opportunities and make recommendations for engagement
  • Support the development and promotion of Ro insight surveys and clinical research
  • Research data points to help drive storytelling efforts
  • Collaborate closely with Ro’s PR agencies, helping to manage action items
  • Work cross-functionally to tackle open-ended questions impacting announcements and initiatives
  • Draft backgrounders for media interviews and agency briefs
  • Track and update results from earned consumer opportunities including monitoring our affiliate network (Impact) and Google Analytics
  • Keep close tabs on product updates and timelines across Ro’s verticals in fertility, sexual health, skincare and weight management
  • Manage various media lists and trackers

Requirements

What you’ll need
  • 3-5 years of experience in consumer-communications, supporting earned media campaigns in-house or at a PR agency
  • A keen interest in consumer trends and an eagerness and ideas to get Ro into the cultural zeitgeist
  • Ability to make healthcare topics digestible and interesting to consumer audiences
  • Experience pitching media and securing coverage
  • Strong project management skills to support internal and external stakeholders
  • Deep organizational skills to manage media lists, reporting dashboards, open media opportunities, and more
  • A collaborative attitude that galvanizes stakeholders across the company
  • A strategic communications mindset geared around company goals
  • Willingness to dive in and learn something new
  • Prior experience utilizing reporting tools like Impact or Google Analytics
  • Experience with highly-regulated products and services

Benefits

Comp & perks
  • Competitive equity and benefits package
  • Reasonable accommodations for qualified individuals with disabilities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
Media EngagementStorytellingData ResearchReporting DashboardsMedia List Management
Soft Skills
Collaborative AttitudeOrganizational SkillsAdaptability