Senior Designer, Paid Social – Multidisciplinary

Senior Designer creating effective paid social content for a healthcare company. Collaborating with a team to drive conversions and user engagement across various platforms.

Posted 5/28/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $109,700 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

You’ll be focused on great paid social creative that converts.
You will concept and create visually captivating paid social content (static, video, GIF, etc.) that drives conversion and user engagement while communicating our brand messaging.
Your work will be measured against metric goals such as CTR, CVR, and CAC.
You'll be responsible for brainstorming and creating a high volume of new ad concepts to drive outsized account performance.
You’ll leverage performance insights and growth metrics to spot patterns, distill insights, and create hypotheses for future creative iteration.
You’ll own paid social workstreams, leveraging learnings to create templates and frameworks to work more efficiently.
You’ll partner with a conceptual copywriter to introduce new ways to stretch our brand.
You’ll be engaged with the latest design and social media trends, technologies (AI), and industry best practices to improve the effectiveness of creative deliverables.
You’ll work to bring ideas from concept to execution independently and collaboratively, creating and iterating on a high volume of creative quickly.
At times, you’ll partner with external partners and freelancers.

Requirements

What you’ll need

You understand and have experience designing against key performance metrics like click-through rate (CTR), conversion rate (CVR), and CAC.
Your portfolio showcases clear examples of direct response marketing, ideally including strong paid social ad video and static assets as well as iterative testing examples.
You have excellent visual design craft, with stylistic breadth, attention to detail, and an obsession for pixels.
You’ve designed game-changing work that showcases a strong foundation of type, space, form, color, and visual hierarchy.
You are skilled with Figma, AfterEffects/Premiere, Photoshop, and Illustrator.
You also have a strong working knowledge of advertising fundamentals and a passion for learning about new platforms and technologies.
You have extensive experience creating dynamic, engaging short-form content tailored to platform-specific formats (Instagram, TikTok, YouTube, etc.) with a strong understanding of transitions, motion graphics, and sound editing.
You’ve played an integral role in launching effective, stunning paid social work.
You naturally ideate multiple concepts and directions without losing sight of business and user goals, leading to expert execution built upon discerning insights.
5-7 years experience in a relevant role.

Benefits

Comp & perks

Competitive equity and benefits package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid social content creationdirect response marketingvisual designiterative testingmotion graphicssound editingtype designcolor theoryvisual hierarchyshort-form content creation

Soft Skills

attention to detailcreative brainstormingcollaborationconceptual thinkinginsight distillationadaptabilityproblem-solvingtime managementcommunicationuser engagement focus