Riverside Insights

Growth Marketing Lead

Riverside Insights

full-time

Posted on:

Location Type: Remote

Location: Remote • Illinois • 🇺🇸 United States

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Salary

💰 $85,000 - $90,000 per year

Job Level

Senior

Tech Stack

Tableau

About the role

  • Own the overall growth marketing strategy for ImPACT Applications, aligning initiatives with business goals and revenue targets
  • Develop integrated marketing plans that leverage content, partnerships, and automation to drive lead generation and customer engagement
  • Build and manage HubSpot workflows, nurture sequences, and segmentation to engage new leads and automate customer journeys
  • Partner with sales and product teams to create messaging and assets that support acquisition and retention
  • Use analytics tools (HubSpot, GA4, Salesforce) to monitor performance, identify trends, and inform strategic decisions
  • Ensure CRM data integrity and accurate reporting across HubSpot and Salesforce
  • Collaborate cross-functionally to deliver marketing initiatives that strengthen brand presence and fuel business expansion

Requirements

  • 2+ years of experience in digital or growth marketing roles, ideally in a startup or high-growth environment
  • Expertise in HubSpot, Salesforce, and marketing automation workflows
  • Proven ability to launch and optimize paid media campaigns (Google Ads, LinkedIn)
  • Strong analytical skills with experience using GA4 and marketing dashboards
  • Highly organized, proactive, and comfortable working independently
  • Exceptional written and verbal communication skills
  • **Preferred Qualifications**
  • Experience in healthcare, education, or SaaS industries
  • Familiarity with Tableau or similar reporting tools
  • Background in SEO strategy and conversion rate optimization
  • Ability to thrive in small teams and fast-paced environments
Benefits
  • Medical, Dental, and Vision plans
  • Company paid basic life and AD and D insurance
  • Company paid long-term disability
  • Paid Parental Leave
  • Supplemental life insurance options
  • Company paid Employee Assistance Program (EAP)
  • Retirement plan with discretionary company matching
  • Flexible Spending Account (FSA) and Health Savings Account (HSA) options
  • Premium subscription to Calm for employee and dependents
  • 33 days of company paid time off (PTO, Holidays, Wellness Days)
  • Quarterly Focus Days
  • Flexible work arrangements
  • Tuition Reimbursement Program
  • Company orientation and 30, 60, 90 Day Onboarding

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketingdigital marketingmarketing automationpaid media campaignsSEO strategyconversion rate optimizationanalyticsdata integrityreporting
Soft skills
analytical skillsorganizational skillsproactiveindependent workwritten communicationverbal communication