Student Recruitment – Field Marketing Specialist

Riverside Health

Student Recruitment & Field Marketing Specialist for Riverside College of Health Careers. Managing recruitment initiatives and field marketing strategies in Southeastern Virginia.

Posted 7/10/2026full-timeNewport News • Virginia • 🇺🇸 United StatesEntry Level💰 $50,900 - $70,025 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in recruitment strategies and relationship building within the education sector, utilizing data analytics to inform territory management and outreach efforts. Proficient in engaging diverse audiences through effective communication and event facilitation.

Highest-signal resume keywords

Bachelor's Degree in Marketing2 Years Recruiting ExperienceStudent RecruitmentCommunity OutreachSocial Media Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Recruitment StrategyData AnalyticsEvent FacilitationWebsite MaintenanceGraphic Design

Soft Skills

Relationship BuildingCommunicationOrganizational Skills

Tools & Technologies

Social Media ToolsCommunication Tools

Industry Keywords

Health Sciences ProgramsHigher EducationCareer FairsCommunity PartnersAdmissions Information

About the role

Key responsibilities & impact

Manage a defined recruitment territory to increase awareness of health sciences programs and drive inquiries, applications, and enrollments.
Conduct school visits, career fairs, community outreach events, and information sessions to promote the college's academic offerings.
Build and maintain relationships with high school counselors, healthcare organizations, community partners, and academic advisors in the region.
Organize and facilitate monthly recruiting events (information sessions, presentations, or field outreach), tailoring efforts to local audiences and market needs.
Provide prospective students and families with accurate information about admissions, financial aid, program options, prerequisites, and career paths.
Participate in annual planning for recruitment efforts and territory strategy using institution-generated data and analytics.

Requirements

What you’ll need

Bachelors Degree in Marketing, Communications, Public Relations, Higher Education, or a Health-related field (Required)
Masters Degree in Marketing, Communications, Public Relations (Preferred)
2 years Recruiting (College/University) (Required)
2 years Website maintenance/design (Preferred)
1 year Graphic design or computer aided design experience (Preferred)
At least 1–2 years of experience in student recruitment, outreach, field marketing, sales, or related roles.
Comfort using social media and communication tools for recruitment engagement.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Professional development opportunities