Riverbed Technology

Director, Americas Field Marketing

Riverbed Technology

full-time

Posted on:

Location Type: Remote

Location: Florida • Massachusetts • United States

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Job Level

Lead

About the role

  • Develop and implement a comprehensive AMERICAS field marketing strategy to drive business growth within Named account enterprise organisations, aligning with company goals and objectives
  • Oversee the creation and execution of marketing events and campaigns targeting named accounts
  • Build and maintain a strong brand presence within the Americas market by working with brand teams, leveraging thought leadership, content creation, and advocacy programs
  • Position the company as an industry leader in the Americas through digital and traditional channels, including events, webinars, and conferences
  • Develop and oversee programs to generate demand, nurture prospects, and drive sales pipeline growth
  • Collaborate with the sales team to ensure alignment of marketing and sales strategies, improving lead conversion rates and sales cycle efficiency
  • Cultivate strong relationships with key stakeholders, Sales leadership, Marketing, and Channel teams
  • Leverage data and analytics to refine marketing strategies, assess campaign effectiveness, lead management and maintain the scorecard to report on key performance metrics to leadership
  • Collaborate closely with internal teams such as Sales, Product Marketing, Channel and broader marketing colleagues, to ensure cohesive messaging and approach across all Americas-focused initiatives
  • Manage marketing budgets, ensuring efficient allocation of resources and maximizing return on investment

Requirements

  • Minimum of 7 years of experience in marketing with a strong focus on Americas Field Marketing
  • 2-3 years leading and developing a Field Marketing team (Team of 5)
  • Proven experience developing and leading marketing strategies for large-scale Enterprise projects or organizations
  • Strong background in demand generation, ABM, digital marketing, and brand development tailored to government clients
  • Exceptional leadership, communication, and interpersonal skills, with the ability to influence and build relationships with senior executives
  • Strategic thinker with strong project management capabilities
  • Data-driven with proficiency in marketing analytics and CRM tools (e.g., Salesforce, Demandbase etc.)
  • Expertise in managing marketing campaigns across multiple platforms (social media, email, paid media, etc.)
Benefits
  • flexible workplace policies
  • employee resource groups
  • learning and development resources
  • career progression pathways
  • community engagement initiatives
  • global employee wellness programs to support physical, emotional, and financial well-being
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketing strategydemand generationaccount-based marketing (ABM)digital marketingbrand developmentmarketing analyticsproject managementcampaign management
Soft Skills
leadershipcommunicationinterpersonal skillsstrategic thinkingrelationship building