Ritual

Performance Marketing

• Full-funnel demand generation strategy covering awareness, consideration, conversion, and expansion — with a pipeline contribution number to match
• Net new and account expansion motions, including ABM strategy across Tier 1 and Tier 2 accounts, intent-driven cross-sell plays, and alignment with Sales and Customer Success on expansion pipeline
• Inbound motion design and optimisation: the conversion architecture that turns demand into pipeline — landing pages, CTAs, form strategy, demo request flow, and the feedback loop between inbound signal quality and channel investment decisions
• Content strategy aligned to buyer problems and funnel stage — not product announcements — with nurture tracks that are solutions-first and persona-specific
• Paid and performance channel strategy — including paid search, paid social, and SEO — as an integral part of the demand motion, justified by pipeline contribution rather than traffic or impressions
• Organic and SEO growth: keyword strategy, content-to-search alignment, and AI search visibility (GEO/AIO) — ensuring Vortexa’s content is crawlable, rankable, and present in LLM-driven discovery
• The marketing technology stack — assessing, evolving, and owning the tool architecture needed to run a modern demand operation, with a bias toward AI-driven workflows, automation, and API-based activation over manual execution
• This role sits inside Marketing but operates as part of a broader GTM system. The two most critical working relationships outside the marketing team are:
• Marketing Operations Lead
• Shared accountability for campaign tracking, attribution logic, marketing automation governance, and the reporting infrastructure that connects marketing activity to revenue. You bring the demand signal; they build the systems that make it measurable and repeatable.
• RevOps
• Alignment on funnel definitions, lead routing, CRM data quality, and cross-GTM reporting consistency. Alignment and enforcement of SDR SLAs and oversight on performance. Demand generation metrics are only credible if Sales, Marketing, and RevOps are measuring the same motion from the same data.

Head of Demand Generation – AI

Solutions Engineer

• Partner with Sales, Customer Success, and Product to scope presales requirements and define client-aligned technical solutions.
• Lead early-stage technical qualification alongside Sales — assessing prospect API-readiness, understanding existing data infrastructure, identifying internal champions, and defining what a successful proof of concept looks like before a trial begins.
• Deliver credible technical presentations of Vortexa's SDK/API capabilities to prospects and clients.
• Manage trial and POC engagements with defined success criteria and milestones — owning the technical outcome from setup through to conversion decision, not just providing reactive support.
• Own competitive technical positioning in client and prospect conversations — confidently addressing integration and data quality objections, and articulating Vortexa’s API advantages relative to alternatives in the market.
• Create bespoke technical solutions and workflows leveraging Vortexa's external interfaces for energy and freight market intelligence use cases.
• Provide ongoing support for newly onboarded API accounts, guiding integrations into client databases, applications, and BI environments.
• Collaborate with CSMs and Sales to proactively identify new integration opportunities and support deeper product adoption.
• Act as a client-facing conduit for product feedback, surfacing enhancement opportunities to the Product and R&D teams.
• Monitor API usage health across the active client base — tracking adoption patterns, flagging accounts showing low engagement or unusual drop-off, and initiating proactive outreach before issues become churn signals.
• Identify and develop technical champions within client organizations — building relationships with the individuals who own or influence the integration internally, ensuring Vortexa has an advocate when commercial conversations arise.
• Actively surface expansion signals to Sales — connecting client usage patterns (e.g., new data types being queried, increased call volume) to commercial opportunities and flagging them with the relevant account owner.
• Develop and maintain integration patterns, code examples, and technical documentation in Vortexa's Solutions GitHub repository (Python files, Jupyter notebooks).
• Contribute to content development — including tutorials, blog posts, and roadshow materials — that showcases the capabilities of Vortexa's SDK/API.
• Work collaboratively with the broader SA team using methods such as pair programming to develop efficient, reusable data scripts.
• Support Sales enablement — coaching AEs on when and how to engage the SA, how to handle basic technical questions independently, and how to position API vs. GUI delivery in discovery conversations.
• Support R&D teams in testing new features and improving SDK/API documentation.

Solutions Architect

Sales

• We’re scaling fast across the Americas, and we’re hiring a Sales Director to take ownership of a defined territory — with a clear mandate to win new logos.
• This is a hunter-weighted role: approximately 80% of your time will be spent originating and closing new business, with the remaining 20% spent managing a small, named book of existing accounts.
• A defining focus of this role is selling Vortexa’s API and MCP-based solutions into technical and front-office buying centers.
• You will operate as part of a coordinated commercial pod with dedicated BDR support, marketing partnership, and customer success collaboration.
• Originate, qualify, and close new logo opportunities across financial, energy, and shipping segments in your territory.
• Maintain a disciplined account plan and clean, current, and credible pipeline data in Salesforce.
• Own renewals and expansion across a small, designated set of existing accounts in partnership with Customer Success.
• Manage contract risk proactively and forecast accurately.

Sales Director – Energy Commodities Analytics

Revenue Operations

• Build the Sales Operating System
• Define the sales process end-to-end — stages, entry/exit criteria, qualification standards
• Design pipeline structure that reflects reality, not rep sentiment
• Replace ad hoc workflows with clear, enforceable process
• Clean up and continuously govern pipeline hygiene
• Eliminate stale deals, enforce close date integrity, and drive accountability
• Introduce lifecycle logic (progress, stall, recycle, close)
• Build forecasting frameworks grounded in actual deal signals
• Define categories, inspection cadence, and expectations
• Move the business from opinion-based forecasts to evidence-based predictions
• Analyse and fix conversion gaps across the funnel
• Increase pipeline velocity and reduce sales cycle length
• Improve pipeline coverage and rep productivity through better structure
• Translate sales process into scalable CRM design (fields, workflows, guardrails)
• Define what “minimum viable truth” looks like in the system — and enforce it
• Structure data so reporting reflects how the business actually operates
• Work directly with Sales leaders and regional MDs to drive adoption
• Align with Marketing Ops on lead flow, routing, and conversion
• Partner with Data to ensure models reflect real commercial logic
• Bridge strategy and execution - this is not a back-office role

Revenue Operations Manager

Operations

• You will own and drive the execution of Vortexa’s most critical cross-functional initiatives, operating model, and performance cadence.
• Act as a trusted extension of the COO with real execution ownership.
• Partner with the COO and executive team to translate strategy into execution – including strategic initiatives, execution plans, and clear outcomes.
• Drive clear, consistent communication of priorities and progress across the company.
• Operate with delegated authority to escalate and unblock decisions at pace.
• Lead company-critical initiatives end-to-end, cutting across functions.
• Act as a trusted operator and integrator – driving alignment, execution focus, and clear accountability, particularly during periods of change on increased complexity.
• Bring structure and urgency – ensuring initiatives are properly scoped, resourced, sequenced, and delivered with discipline.
• Surface and resolve priority, dependency, and accountability conflicts to ensure delivery against company objectives.
• Hold teams accountable for outcomes and results, not activity.
• Own and continuously improve Vortexa’s operating rhythms, including OKRs, strategic initiatives, business operating reviews, and leadership updates.
• Represent the COO in execution-focused forums when appropriate.
• Identify execution risks and performance gaps early; surface cross-functional dependencies and drive decisive resolution.
• Partner with the COO in business planning and reporting, including Board materials, and strategic planning processes.
• Strengthen the company’s operating model, governance, and decision‑making processes – reinforcing a culture of accountability and high-performance.
• Define and embed enterprise‑level performance metrics/KPIs clearly connected to strategy.
• Drive simplification, process improvement, and execution quality as the company scales.
• Drive data‑driven performance discussions at leadership and executive forums.
• Enable timely course‑correction where delivery against objectives is at risk.

Head of Demand Generation – AI

Solutions Architect

Sales Director – Energy Commodities Analytics

Revenue Operations Manager

VP of Strategy Execution – Operational Excellence