Senior Product Marketer

Rithum

Senior Product Marketer driving product marketing strategies for Rithum's retail solutions. Collaborating to enhance positioning, messaging, and market intelligence with an AI-first approach.

Posted 7/16/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $90,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and management, with a strong focus on developing positioning, messaging, and differentiation strategies. Proficient in leveraging AI tools to enhance content development and market analysis while driving successful product launches and cross-functional collaboration.

Highest-signal resume keywords

Product MarketingMarket Opportunity AnalysisProject ManagementSaaS ExperienceAI Tools Utilization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product PositioningMarket ResearchCompetitive AnalysisContent DevelopmentSales EnablementBuyer Persona DevelopmentMessaging StrategyLaunch PlanningDifferentiation StrategyOperational Skills

Soft Skills

Communication SkillsInfluencing SkillsAutonomyAttention to DetailCollaboration

Tools & Technologies

Sales ToolsMarketing CollateralWebinarsSocial Media ContentPitch Decks

Industry Keywords

Software-as-a-ServiceEcommerce TechRetail TechGrowth MarketingInternal Stakeholder Engagement

About the role

Key responsibilities & impact

Define positioning, go-to-market messaging, and launch plans for Rithum's Brands or Retailer platform that unlock meaningful value for retailers and contribute to key growth objectives.
Develop differentiation that reinforces Rithum's leadership position against competing solutions, and create plans to distribute these assets internally and externally. This includes conducting win/loss interviews.
Perform detailed market opportunity analysis, including market research, segmentation, buyer personas, key trends, and competitive analysis.
Drive product launches by co-developing launch plans and managing cross-functional execution.
Partner across Sales, Revenue Management, Product, Marketing, and Client Success to ensure successful launch execution and business impact.
Create relevant, impactful, and timely marketing collateral, including sales presentations, pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation materials, social media content, and other assets.
Independently develop some assets while co-developing others with cross-functional teams.
Contribute to growth marketing efforts by delivering product content and participating in marketing programs that generate demand for Rithum's products.
Leverage AI to accelerate content development, strengthen messaging, analyze market and competitive insights, and improve go-to-market execution while ensuring accuracy, quality, and alignment with Rithum's brand standards.
Develop and maintain internal sales tools that clearly communicate competitive differentiation, objection handling, and positioning strategies.
Build a deep understanding of the market, competitive landscape, and Rithum's competitive advantages, and lead knowledge sharing across internal teams through regular enablement sessions.

Requirements

What you’ll need

3+ years of experience in product marketing or product management.
Relevant experience in Software-as-a-Service (SaaS), enterprise software – ecommerce tech, retail tech is a plus.
Ability to distill complex topics into value propositions, concepts, visuals, terms and phrases that resonate with the core buyer persona.
Experience developing positioning, messaging, and differentiation from the buyer’s perspective.
Excellent written and verbal communication and presentation skills including the ability to create a full product marketing bill of material and deliver effective presentations to internal and external audiences.
Strong project management skills, including ability to own projects from start to finish.
The ability to work autonomously across internal stakeholders.
The ability to influence others and be a strong, consistent, and clear voice at the table.
Proven success working with product management to support product strategy, direction and launches.
A demonstrated history of partnering with sales to drive pipelines and increase win rates.
A sharp eye for detail and proven project management and operational skills.
Experience using AI tools to improve productivity, accelerate content development, analyze market and competitive insights, and enhance go-to-market execution.

Benefits

Comp & perks

Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
A 6% 401(k) match
Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
Accident, critical illness, and hospital indemnity insurance
Pet insurance
Legal assistance and identity theft insurance plans
Life insurance 2x salary
Access to the Calm app and the Employee Assistance Program
$65/month Remote work stipend for internet
Culture and team-building activities
Tuition assistance
Career development opportunities
Charitable contribution match up to $250 per year