Senior Content Marketing Manager

Rithum

. Develop and execute content marketing strategies aligned to business objectives, product launches, demand generation priorities, and regional growth goals across EMEA.

Posted 6/18/2026full-timeRemote • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute content marketing strategies aligned to business objectives, product launches, demand generation priorities, and regional growth goals across EMEA.
Create content frameworks that support awareness, engagement, pipeline creation, customer expansion, and thought leadership objectives.
Identify emerging industry trends, buyer challenges, market opportunities, and competitive dynamics to inform content priorities and messaging.
Partner with Product Marketing, Demand Generation, and Brand teams to ensure content supports broader go-to-market strategies and corporate narratives.
Contribute to the development of executive thought leadership, industry perspectives, and strategic narratives that strengthen Rithum’s market position.
Plan, create, edit, and publish content across a variety of formats, including thought leadership articles, blogs, research reports, case studies, webinars, video scripts, sales enablement materials, email campaigns, and website content.
Serve as a hands-on writer and editor, maintaining high standards for quality, clarity, consistency, and brand voice.
Translate complex industry topics, product capabilities, and customer success stories into compelling and accessible content.
Develop content that supports both regional priorities and broader company initiatives.
Partner with internal subject matter experts, customers, and industry stakeholders to create credible, differentiated content.
Build strong partnerships with EMEA sales leadership and account teams to understand buyer needs, market trends, competitive pressures, and customer challenges.
Participate in sales calls, pipeline reviews, win/loss discussions, and customer conversations to gather insights that inform content development.
Translate field feedback and customer insights into content that improves sales effectiveness, buyer engagement, and pipeline progression.
Develop sales enablement content that supports prospecting, opportunity advancement, and customer expansion initiatives.
Develop and execute SEO, GEO, and Answer Engine Optimization (AEO) strategies that improve discoverability across traditional search engines and AI-powered platforms.
Optimize content for both human audiences and AI-assisted discovery experiences.
Monitor content performance using engagement, pipeline influence, search visibility, AI citation, and conversion metrics.
Leverage analytics, experimentation, and performance insights to continuously improve content effectiveness and content investment decisions.
Partner with Demand Generation and Marketing Operations teams to measure content contribution across the buyer journey.
Leverage AI-enabled tools to accelerate content ideation, research, drafting, content repurposing, and workflow efficiency.
Establish best practices for incorporating AI into content development while maintaining editorial quality, factual accuracy, and brand integrity.
Identify emerging opportunities related to AI-driven search, content discovery, and buyer behavior.
Serve as a champion for innovative content practices that improve efficiency, scalability, and business impact.

Requirements

What you’ll need

8+ years of B2B content marketing experience, including experience within SaaS, eCommerce, retail technology, or related technology industries.
Demonstrated success developing and executing content strategies that support brand awareness, demand generation, and revenue growth.
Exceptional writing, editing, storytelling, and content development skills across multiple formats and audiences.
Strong understanding of B2B buyer journeys, sales processes, and revenue marketing principles.
Experience partnering closely with Sales, Product Marketing, Demand Generation, and Customer Success teams.
Demonstrated experience utilizing AI-enabled tools as part of content creation, research, optimization, and distribution workflows.
Working knowledge of SEO, GEO, AEO, content discoverability, and digital content performance best practices.
Experience using marketing automation, CRM, analytics, and content performance platforms.
Strong communication, stakeholder management, and influence skills.
10+ years of B2B content marketing experience.
Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
Experience marketing to enterprise brands, retailers, eCommerce organizations, or digital commerce leaders across EMEA.
Experience developing executive thought leadership and strategic narrative frameworks.
Experience with Marketo, Salesforce, Google Analytics, SEMrush, Ahrefs, or similar marketing technologies.
Experience contributing to AI visibility, structured content, answer engine optimization, or emerging AI search strategies.
Experience supporting international or multi-region go-to-market organizations.

Benefits

Comp & perks

Enhanced Private Medical Insurance and a Health Cash Back Plan
Life insurance & disability benefits
Pension plan with 4% Company match
Competitive time off package with 25 Days of PTO, 8 Company-paid Holidays, 2 paid floating holidays (new in 2026!), 10 paid sick days, 2 Wellness days and 1 Paid Volunteer Day
£45/month Remote work stipend for internet
Access to tools to support your wellbeing such as the Calm App and an Employee Assistance Program
Professional development stipend and learning and development offerings to help you build the skills and connections you need to move forward in your career
Charitable contribution match per team member

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingSEOGEOAEOcontent developmentcontent optimizationB2B buyer journeyssales enablementanalyticsdigital content performance

Soft Skills

writingeditingstorytellingcommunicationstakeholder managementinfluencepartnership buildingstrategic thinkingcreativitycollaboration

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in JournalismBachelor's degree in Business