Senior Director, Demand Generation
Rithum
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $180,000 - $250,000 per year
Job Level
About the role
- Develop and execute a cohesive global strategy that supports the business’s objectives, including driving revenue growth, expanding the sales pipeline, and boosting brand awareness across key markets.
- Lead the execution of integrated, multi-channel demand generation campaigns—including PLG, ABM, paid media, SEM, email marketing, and webinars—ensuring each campaign is data-driven and optimized for performance.
- Leverage advanced analytics and marketing technologies to track, measure, and optimize campaign performance, continuously refining strategies based on user behavior, market trends, and sales feedback.
- Work closely with Sales, Product, and other cross-functional teams to ensure alignment between demand generation initiatives and broader go-to-market strategies, adjusting as needed to meet evolving business priorities.
- Own the demand generation budget, ensuring resource allocation drives the highest return on investment. Continuously assess opportunities for process improvements, cost efficiency, and performance gains.
- Stay at the forefront of digital marketing trends, client behaviors, and new technologies. Introduce innovative approaches to maintain a competitive edge and accelerate growth.
- Lead, mentor, and inspire a high-performing global Demand Generation team, fostering a culture of collaboration, accountability, and innovation.
Requirements
- 12+ years of experience in demand generation, growth marketing, or digital marketing, with at least 8 years in senior leadership roles, ideally in high-growth B2B SaaS companies with $100M+ revenue.
- Proven ability to develop and execute successful demand generation strategies that drive measurable business outcomes.
- Deep expertise in ABM, SEM, and multi-channel marketing, including email, paid media and webinars.
- Strong experience with marketing technology platforms such as Salesforce, Marketo, Google Analytics, Pathfactory, Reachdesk, and 6sense.
- Demonstrated success in building and leading high-performing, results-driven teams across multiple geographies.
- Strong analytical skills with a track record of making data-driven decisions that align marketing initiatives with sales and business objectives.
- Excellent leadership, communication, and project management abilities, with a focus on building cross-functional relationships and managing multiple priorities.
- Ability to manage complex budgets and deliver results within tight timelines.
Benefits
- Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
- A 6% 401(k) match
- Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
- 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
- Accident, critical illness, and hospital indemnity insurance
- Pet insurance
- Legal assistance and identity theft insurance plans
- Life insurance 2x salary
- Access to the Calm app and the Employee Assistance Program
- $65/month Remote work stipend for internet
- Culture and team-building activities
- Tuition assistance
- Career development opportunities
- Charitable contribution match up to $250 per year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationgrowth marketingdigital marketingABMSEMmulti-channel marketingemail marketingpaid mediawebinarsdata-driven decision making
Soft Skills
leadershipcommunicationproject managementcollaborationaccountabilityinnovationanalytical skillsteam buildingcross-functional relationship managementprioritization