Ritchie Bros.

Senior Marketing Specialist

Ritchie Bros.

full-time

Posted on:

Location Type: Hybrid

Location: Norwalk • Connecticut • United States

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Salary

💰 $75,000 - $80,000 per year

Job Level

Senior

About the role

  • Develop and manage multi-channel digital campaigns including email, SEO/SEM, social media, and display advertising.
  • Support execution of global marketing and revenue team plans.
  • Research and synthesize market intelligence, industry trends, and competitive insights.
  • Track and analyze developments impacting prospective and existing clients.
  • Compile reports, track activities in CRM systems, and monitor ROI on marketing efforts.
  • Assist with directory submissions, case studies, testimonials, messaging, and media lists.
  • Support communication efforts including blog posts, sales collateral, newsletters, and social media content.
  • Coordinate events, conferences, sponsorships, and follow-up reporting.
  • Collaborate with Finance team; create POs, send and track invoices.

Requirements

  • Bachelor’s degree or significant experience in a marketing role, including expertise in marketing email and automation platforms (like ActiveCampaign) and CRM systems (like Salesforce).
  • Exposure to enterprise-level marketing, including familiarity with B2B sales cycles and account-based marketing, is preferred.
  • Comfort with analyzing data to track performance, report results and use insights to inform and refine campaigns is crucial.
  • Strategic and creative mindset to help develop innovative strategies and implement them across various channels.
  • Strong communication and collaboration skills are needed to work effectively with sales and other teams.
  • Passion to find new and better ways of doing things. Generate original and imaginative ideas or solutions for business growth.
Benefits
  • Medical, dental, vision, and basic life insurances
  • 401k plan with 100% match for the first 4%
  • 15 days of PTO each year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital campaignsemail marketingSEOSEMsocial media marketingdisplay advertisingdata analysisaccount-based marketingmarketing automationreporting
Soft Skills
strategic mindsetcreative mindsetcommunication skillscollaboration skillsanalytical skillsproblem-solvinginnovationimaginationadaptabilityteamwork