RiskProfiler

Social Media Marketing Specialist

RiskProfiler

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Cyber Security

About the role

  • Develop and execute a comprehensive social media strategy across platforms such as LinkedIn, Twitter, Facebook, Instagram, and YouTube, focusing on increasing brand awareness and engagement.
  • Manage the day-to-day operations of all social media channels, including posting content, responding to comments, and engaging with followers.
  • Collaborate with the Head of Marketing to create and manage social media campaigns that align with business goals and product launches.
  • Craft compelling and creative content that aligns with cybersecurity themes and resonates with target audiences, including blogs, infographics, and videos.
  • Work with internal teams (product, sales, and content) to develop and promote content that highlights the company’s value proposition, thought leadership, and product offerings.
  • Monitor social media trends, cybersecurity news, and competitor activities to inform content creation and engagement strategies.
  • Use analytics tools to track and report on social media performance metrics, including engagement, reach, lead generation, and conversions.
  • Identify key performance indicators (KPIs) and regularly report progress to the Head of Marketing with actionable insights and recommendations.
  • Stay up to date with the latest social media trends, tools, and best practices, particularly in the cybersecurity space.
  • Manage paid social media advertising campaigns and budgets to ensure cost-effective lead generation.
  • Participate in online communities, forums, and groups related to cybersecurity to foster relationships and increase brand visibility.

Requirements

  • Proven experience as a Social Media Specialist or similar role, preferably in the cybersecurity, SaaS, or tech industry.
  • Strong understanding of social media platforms, their audiences, and best practices for engagement and growth.
  • Experience creating and managing successful social media campaigns that drive engagement, lead generation, and brand awareness.
  • Excellent writing and communication skills with the ability to convey technical concepts in an engaging and accessible manner.
  • Familiarity with social media management and analytics tools such as Hootsuite, Buffer, Sprout Social, or others.
  • Ability to analyze performance metrics and translate data into actionable insights to improve social media strategies.
  • Creative mindset with the ability to produce visually appealing content, including graphics, videos, and infographics.
  • Strong organizational skills with the ability to manage multiple campaigns and projects simultaneously.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
Benefits
  • Competitive Salary - We offer a competitive salary that reflects your skills, experience, and contributions.
  • Health and Wellness - Comprehensive health, dental, and vision insurance plans.
  • Paid Time Off - Generous vacation days, paid holidays and sick leave, parental leave, and family care leave options.
  • Professional Development - Ongoing training and development programs, opportunities for career growth and promotions, reimbursement for professional certifications or advanced degrees.
  • Work-Life Balance - Flexible work schedules, remote work options or hybrid work environments, support for a healthy work-life balance.
  • Employee Stock Ownership Plan (ESOP) - Opportunity to participate in the company’s success through equity ownership.
  • Additional Perks - Company-sponsored events, team outings, and volunteer opportunities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent creationsocial media campaignsanalytics toolsperformance metricslead generationbrand awarenessengagement strategiesvisual content productioncybersecurity themes
Soft Skills
writing skillscommunication skillscreative mindsetorganizational skillscollaborationanalytical skillsengagementrelationship buildingproject managementinsight generation