Media Buyer

RISK

Facebook Media Buyer managing ad campaigns across Facebook and Instagram for an iGaming company. Focused on performance marketing and achieving high ROAS.

Posted 6/16/2026full-timeRemote • 🇺🇦 UkraineMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan, execute, and end-to-end manage Facebook and Instagram ad campaigns to achieve core objectives (including lead generation, conversions, and brand awareness).
Leverage advanced Meta audience tools to build highly targeted and optimized campaigns based on user behavior, demographics, and custom/lookalike interests.
Continuously monitor and analyze campaign metrics (CPC, CPM, CPA, ROAS, etc.), swiftly adjusting strategies and budgets to hit KPIs and maximize ROI.
Work closely with our creative team to conceptualize compelling ad visuals and copy that resonate with target audiences and align with campaign goals.
Oversee, allocate, and manage campaign budgets, ensuring optimal spend distribution to unlock maximum returns while staying within budget.
Prepare regular performance reports, translating raw data into actionable insights and strategic recommendations for stakeholders and team members.

Requirements

What you’ll need

Solid experience as a Facebook/Instagram Media Buyer (preferably within a performance marketing agency or a fast-paced product environment)
Deep understanding of key performance metrics (CPA, CPC, CPM, ROAS, Retention)
Advanced proficiency in Excel / Google Sheets
Full command of Meta Ads Manager, Facebook Pixel, Conversions API, and web analytics tools (e.g., Google Analytics)
Ability to analyze creative performance data and translate those data-driven insights into clear, actionable design briefs for the production team.

Benefits

Comp & perks

Children Allowance
Mental Health Support
Sport Activities
Language Courses
Automotive Services
Veterinary Services
Home Office Setup Assistance
Dental Services
Books and Stationery
Training
Massage

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Facebook AdsInstagram Adslead generationconversionsbrand awarenesscampaign metricsCPCCPMCPAROAS

Soft Skills

analytical skillsstrategic thinkingcollaborationcommunicationbudget management