RISK

Influencer Marketing Manager

RISK

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Scale FTD and Brand Awareness through systematic influencer marketing across multiple platforms;
  • Own the full influencer lifecycle: sourcing, cold outreach, negotiation, launch, and performance control;
  • Structure and manage cooperation models (Fixed / CPA / Hybrid) with focus on FTD and ROI;
  • Develop integration mechanics and creative formats aligned with player funnel;
  • Monitor traffic quality and mitigate risks of low-quality or fraudulent traffic;
  • Analyze campaign performance (FTD, CR, Retention, CPA, ROI) and optimize based on data;
  • Work with tracking tools to ensure accurate FTD attribution;
  • Contribute to influencer strategy and scaling initiatives.

Requirements

  • 2+ years in Influencer Marketing within gambling / betting
  • Proven experience in independent sourcing and selection of influencers (Telegram, Instagram), including cold outreach and contact database management
  • Hands-on experience with Fixed + KPI / CPA / Hybrid models; strong understanding of FTD as core metric
  • Experience with tracking platforms (Keitaro preferred): link setup, UTM management, basic postback validation, FTD attribution control
  • Ability to calculate CPA, CR, ROI and make data-driven decisions
  • Understanding of player funnel, UA market specifics, and traffic quality risks
  • Experience in briefing creatives, developing integration mechanics, testing formats; basic Figma skills are a plus
  • Strong understanding of Telegram and Instagram metrics: audience quality assessment, ER analysis, fraud detection, experience with streaming platforms (twitch/kick) is a plus
  • Advanced Excel / Google Sheets skills: formulas, performance tracking tables, basic influencer financial modeling
  • Ukrainian — fluent; English — Intermediate+.
Benefits
  • Children Allowance
  • Mental Health Support
  • Sport Activities
  • Language Courses
  • Automotive Services
  • Veterinary Services
  • Home Office Setup Assistance
  • Dental Services
  • Books and Stationery
  • Training Compensation
  • Massage!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingcampaign performance analysisFTD attributionCPA calculationCR analysisROI optimizationintegration mechanics developmentdata-driven decision makingbasic Figma skillsadvanced Excel
Soft Skills
negotiationcommunicationindependent sourcingcreativityrisk mitigationdata analysiscollaborationstrategic thinkingproblem-solvingproject management