Develop and implement comprehensive digital marketing strategies aligned with overall business objectives
Lead and mentor a team of digital marketing professionals, fostering a culture of innovation and excellence
Oversee all digital marketing channels, including web and in-app media buying, social media etc.
Analyze and optimize marketing performance metrics to ensure maximum ROI
Collaborate with cross-functional teams to ensure consistent brand messaging across all digital platforms
Stay ahead of industry trends and emerging technologies to maintain a competitive edge
Manage and allocate the digital marketing budget effectively
Present performance reports and strategic recommendations to senior management
Establish and maintain relationships with key partners and vendors in the digital marketing space.
Requirements
The only thing that matters - you are in the role of Head of Digital Marketing OR Head of Performance Marketing for at least the previous few years, and know it deep inside.