Senior CRM Manager
Risk.Inc
full-time
Posted on:
Location Type: Remote
Location: Poland
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Job Level
About the role
- Build and optimize welcome, activation, and reactivation chains aimed at increasing player engagement and retention
- Create personalized campaigns for various player segments
- Engage with the active player base through email, SMS, in-app notifications, sliders, and social media
- Segment players based on gaming activity, preferences, and deposit amounts
- Monitor and analyze CRM campaign performance metrics
- Prepare reports and conduct campaign analysis to improve future promotions and strategies
- Conduct A/B testing for CRM campaigns
- Initiate and develop new ideas for promotions to enhance player activity and retention
- Manage the full process of promotions from concept through to launch and post-launch analysis
- Work closely with the product, design, and copywriting teams to ensure cohesive and effective campaigns.
Requirements
- 3+ years of CRM experience in gambling/betting
- Experience building a full-cycle journey player
- Create and test hypotheses to improve the user funnel
- Readiness for high workload/dynamic work
- High analytical skills
- Understanding of casino players behaviour
- Background with Tier 1-2 markets.
Benefits
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training
- Massage!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMA/B testingcampaign analysisdata analysisplayer segmentationperformance metricspromotions managementuser funnel optimizationpersonalized campaignsengagement strategies
Soft skills
analytical skillscreativitycollaborationcommunicationadaptabilityproblem-solvingtime managementinitiativeattention to detailstrategic thinking