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ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
content strategySEOAEOdigital reputation strategiescampaign developmentsocial media strategycontent calendar managementevent managementthought leadershipearned media
Soft Skills
writing skillscollaborationleadershipstrategic thinkingdata-driven decision makingcommunicationcreativityorganizationprioritizationexecution
Tools & Technologies
digital platformssocial media (LinkedIn, YouTube)PR toolscontent management systemsanalytics toolsevent management softwarePESO modelmarketing automation toolscollaboration toolsdata analysis tools
Industry Keywords
omnichannelintegrated campaignsexecutive thought leadershipconferencesindustry eventsawardspodcastseducation industrytechnology industryideas-driven industry
About the role
Key responsibilities & impact- Develop and execute an integrated content strategy across digital, social, experiential, and print
- Design an omnichannel content calendar
- Inform and implement SEO, AEO, and other digital reputation strategies via PESO
- Craft integrated campaigns centered around key moments
- Establish a data-driven approach to content development and performance
- Lead executive thought leadership planning and execution for the CEO
- Identify and prioritize conferences, industry events, awards, and forums
- Manage the full lifecycle of event participation
- Collaborate with Public Affairs and our PR agency
Requirements
What you’ll need- 10+ years of experience in thought leadership, content strategy, marketing, or a closely related field
- Demonstrated ability to build and execute full brand campaigns from concept to completion
- Experience developing social media channel strategies (LinkedIn and YouTube experience especially valued)
- A track record of building compelling executive thought leadership presences and collaborating with PR teams on earned media efforts
- Exceptional writing skills
- Experience owning content calendars across multiple channels
- Familiarity with the conference and podcast landscape in education, technology, or a similarly ideas-driven industry.
Benefits
Comp & perks- Equal opportunity employer
- Supports a diverse and inclusive workforce
