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About the role
Key responsibilities & impact- Develop and execute an integrated content strategy across digital, social, experiential, and print
- Design an omnichannel content calendar
- Inform and implement SEO, AEO, and other digital reputation strategies via PESO
- Craft integrated campaigns centered around key moments
- Establish a data-driven approach to content development and performance
- Lead executive thought leadership planning and execution for the CEO
- Identify and prioritize conferences, industry events, awards, and forums
- Manage the full lifecycle of event participation
- Collaborate with Public Affairs and our PR agency
Requirements
What you’ll need- 10+ years of experience in thought leadership, content strategy, marketing, or a closely related field
- Demonstrated ability to build and execute full brand campaigns from concept to completion
- Experience developing social media channel strategies (LinkedIn and YouTube experience especially valued)
- A track record of building compelling executive thought leadership presences and collaborating with PR teams on earned media efforts
- Exceptional writing skills
- Experience owning content calendars across multiple channels
- Familiarity with the conference and podcast landscape in education, technology, or a similarly ideas-driven industry.
Benefits
Comp & perks- Equal opportunity employer
- Supports a diverse and inclusive workforce
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content strategySEOAEOdigital reputation strategiescampaign developmentsocial media strategycontent calendar managementevent managementthought leadershipearned media
Soft Skills
writing skillscollaborationleadershipstrategic thinkingdata-driven decision makingcommunicationcreativityorganizationprioritizationexecution
