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Manager, Lifecycle Marketing
RisepointManager, Lifecycle Marketing leading lifecycle marketing execution and optimization for online degree programs at Risepoint. Collaborating across teams to enhance student engagement and success.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Drive execution and optimization of lifecycle marketing programs that guide students from initial interest through enrollment and beyond.
- Translate lifecycle strategy into high-performing campaigns and journeys across email, SMS, and related channels.
- Serve as a key link between strategy and execution, partnering with Lifecycle Marketing leadership, Analytics, and cross-functional teams.
- Analyze campaign and journey performance to identify insights and drive continuous improvement.
- Collaborate with Paid Media, DX, Creative, and Analytics teams to support cohesive, omni-channel student experiences.
- Ensure compliance with email and SMS regulations, deliverability standards, and channel best practices.
Requirements
What you’ll need- 4–6+ years of experience in lifecycle marketing, email marketing, or CRM marketing.
- Hands-on experience building and deploying campaigns in platforms such as Salesforce Marketing Cloud, Marketo, or similar ESPs.
- Experience managing multi-step lifecycle journeys across email and SMS.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience with segmentation, personalization, and A/B testing methodologies.
- Proven ability to manage multiple campaigns and priorities in a fast-paced environment.
- Experience mentoring or managing junior team members or shared resources.
- Experience in higher education, edtech, or student lifecycle marketing is a plus.
Benefits
Comp & perks- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle marketingemail marketingCRM marketingcampaign buildingcampaign deploymentsegmentationpersonalizationA/B testingdata analysismulti-step lifecycle journeys
Soft Skills
analytical skillsproject managementmentoringcollaborationcommunicationprioritizationcontinuous improvementstrategic thinkingexecutionadaptability