Senior Director, Channel Marketing Analytics

Risepoint

Senior Director of Marketing Analytics responsible for shaping marketing analytics strategy at Risepoint. Overseeing comprehensive performance measurement and driving actionable insights across channels.

Posted 4/26/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Serve as the senior analytics leader partnering directly with Channel Marketing executives
Translate complex channel performance data into actionable insights
Challenge assumptions and frame hypotheses
Deliver compelling, executive-ready narratives
Own measurement frameworks including attribution, incrementality, causal inference, and experimentation
Lead analytics informing targeting, bidding strategies, creative performance, spend allocation, and engagement patterns
Lead, mentor, and grow a team of analysts
Apply AI/ML techniques to identify new optimization levers

Requirements

What you’ll need

10+ years of experience in marketing analytics, performance marketing, digital analytics, or data-driven growth roles
Strong understanding of the modern data and mar-tech landscape
Proven ability to design and operationalize advanced measurement systems
Deep experience partnering with channel marketing leaders
Hands-on experience with modern marketing and data ecosystems
Strong executive-facing communication and influence skills

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing analyticsperformance marketingdigital analyticsdata-driven growthmeasurement frameworksattributionincrementalitycausal inferenceexperimentationAI/ML techniques

Soft Skills

executive-facing communicationinfluence skillsmentoringteam leadershipanalytical thinkingproblem-solvingstorytellingcollaborationstrategic thinkinghypothesis framing