VP, Lifecycle Marketing
Risepoint
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
Tech Stack
About the role
- Lead our CRM, email and SMS efforts
- Own strategy and execution of lifecycle communications
- Design and implement high-impact campaigns
- Partner closely with analytics to define and segment audiences
- Own execution of all lifecycle communications through Salesforce
- Champion innovation in lifecycle marketing
- Anticipate changes in data privacy and marketing technology
- Shape the future state of our CRM ecosystem
- Build, mentor, and lead the lifecycle marketing team
- Define KPIs and success metrics for lifecycle campaigns
- Drive adoption of advanced analytics and reporting to measure and optimize lifecycle performance
Requirements
- Bachelor’s degree
- MBA
- 10+ years of experience in lifecycle, CRM, or retention marketing
- At least 7 years in a senior leadership role in large-scale organizations
- Proven track record of developing and executing lifecycle strategies
- Expertise in Salesforce Marketing Cloud or equivalent enterprise CRM platforms
- Deep knowledge of segmentation, automation, and personalization frameworks
- Strong understanding of compliance and regulatory requirements in email/SMS marketing
- Demonstrated success in leading teams and managing cross-functional collaboration
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingCRM marketingretention marketingsegmentationautomationpersonalization frameworksadvanced analyticsreportingcampaign executionKPI definition
Soft skills
leadershipmentoringcross-functional collaborationinnovationstrategic thinkingcommunicationteam buildingexecutionanticipation of changesproblem-solving
Certifications
Bachelor's degreeMBA