Marketing Operations

• Collaborate with cross-functional teams to identify and align student segments as omni-channel assets are developed, built, and released for integration in automations
• Identify both front-end and back-end opportunities to enhance the automation development and performance
• Plan, build, test, QA and publish goal-driven automations utilizing engagement and behavioral data in Salesforce CRM to triggered omni-channel campaigns (email, SMS, voice, etc.) relevant to prospective, new, existing, and lapsed students
• Utilize solid testing methodology (A/B and/or multivariate test(s)) to identify opportunities to improve the engagement and conversation rates of automation campaigns
• Evaluate automation campaign performance results to provide execution guidance, best practices, and actionable recommendations for future automations (design, execution, and measurement)
• Partner with the Operations team to build and publish automation campaign performance dashboards for regular marketing senior management consumption
• Consistently track, monitor, and troubleshoot automation performance up-time and effectiveness to identify and collaborate on opportunities to optimize performance
• Maintain SMS and Automation Best Practices, ensuring compliance with relevant laws
• Coordinate with Business Technology team on Salesforce automation releases

Marketing Automation Manager

Marketing Automation Specialist

Marketing Technology Specialist

Marketing Ops Manager

Marketing Ops Manager

Senior Marketing Operations Manager