Rise Broadband

Digital Marketing Manager

Rise Broadband

full-time

Posted on:

Location Type: Office

Location: Westlake • Texas • 🇺🇸 United States

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Salary

💰 $88,000 - $110,000 per year

Job Level

Mid-LevelSenior

Tech Stack

CloudSQL

About the role

  • Develop and own the full-funnel remarketing strategy across all digital channels.
  • Build audience segmentation frameworks for prospects, leads, customers, and churn-risk profiles.
  • Implement dynamic remarketing campaigns via Google, Meta, LinkedIn, and programmatic partners.
  • Lead the creation and optimization of retargeting and lookalike strategies to reduce CAC (customer acquisition cost) and increase ROI.
  • Drive lifecycle-based remarketing across email and SMS, including browse abandonment, cart abandonment, and lapsed customer journeys.
  • Partner with web/UX and creative teams to implement onsite personalization and remarketing content.
  • Manage remarketing feeds, pixel/tag setup, event tracking, and conversion APIs.
  • Work within Salesforce Marketing Cloud to deliver personalized journeys.
  • Ensure remarketing audiences are clean, accurate, refreshed, and privacy-compliant.
  • Collaborate with BI/analytics to maintain dashboards that measure performance, conversion impact, and audience trends.
  • Continuously A/B test creative, messaging, frequency, customer journeys, and channel combinations.
  • Integrate AI tools across the marketing tech stack, maximizing automation and performance.
  • Analyze campaign and audience performance to identify growth opportunities.
  • Optimize budget allocation across channels to maximize ROAS (return on ad spend).
  • Implement incremental lift testing to validate campaign impact.
  • Work closely with paid media, SEO, email, content, product, and sales teams to align remarketing strategy with the overall customer journey.
  • Partner with data and engineering teams to ensure accurate tracking, data flows, and campaign automations.
  • Collaborate with creative teams to develop compelling remarketing assets.

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • 3–5+ years of hands-on experience managing digital remarketing programs.
  • Strong expertise with Google Ads, retargeting platforms, and Salesforce Marketing Cloud.
  • Advanced experience with audience segmentation, retargeting tactics, and conversion tracking.
  • Ability to interpret data, build insights, and drive action.
  • Experience managing remarketing tags, pixels, feeds, and customer journeys.
  • Strong project management skills and the ability to execute in a fast-paced environment.
  • Experience in subscription services, telecommunications, or other high-competition industries.
  • Knowledge of SQL or basic data querying.
  • Understanding of privacy regulations (GDPR, CCPA, TCPA).
Benefits
  • Please feel free to review our Benefits at the following link: https://www.risebroadband.com/about/careers/benefits/

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital remarketingaudience segmentationretargetingconversion trackingA/B testingdata analysisSQLcampaign optimizationbudget allocationcustomer journey mapping
Soft skills
project managementdata interpretationaction-drivencollaborationcreativityadaptabilitycommunicationstrategic thinkingproblem-solvingattention to detail