Senior Manager, Marketing Campaigns
Rise Broadband
full-time
Posted on:
Location Type: Office
Location: Westlake • Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $108,800 - $136,000 per year
Job Level
Senior
About the role
- Develop integrated campaign plans that align with business goals, customer insights, and brand strategy.
- Partner with Marketing, Creative, Customer Experience, Sales, and cross-functional teams to define campaign objectives, target audiences, messaging frameworks, and success metrics.
- Create campaign briefs and ensure clarity on deliverables, timelines, dependencies, and channel integration.
- Manage end-to-end execution of campaigns, ensuring smooth coordination across paid media, organic social, email, website, SEO/SEM, events, and partner channels.
- Collaborate with agency and creative teams to produce campaign assets that are on brand, on message, optimized by channel, and launch on time.
- Serve as the primary point of contact for campaign workflows, approvals, and stakeholder alignment.
- Monitor campaigns in flight and work with channel owners to optimize targeting, creative, pacing, messaging, and budget allocation.
- Analyze campaign performance and identify opportunities to improve ROI, efficiency, and customer response.
- Conduct post-campaign analyses, summarizing insights, learnings, and recommendations for future campaigns.
- Work closely with analytics, creative, digital marketing, customer experience, product marketing, and sales teams to ensure cohesive and effective execution.
- Maintain clear campaign timelines, status updates, and communication with internal stakeholders.
- Facilitate weekly or ongoing campaign meetings to track progress, escalate risks, and remove roadblocks.
- Ensure regulatory, brand, and legal compliance across all campaign elements.
Requirements
- Bachelor’s degree in Marketing, Communications, Advertising, or equivalent work experience.
- 10+ years of experience in campaign management, integrated marketing, or related roles.
- Proven success managing multi-channel campaigns from planning to execution to analysis.
- Strong understanding of digital marketing channels—including paid social, display, search, email, landing pages, and web content.
- Excellent project management and organizational skills with the ability to juggle multiple complex campaigns simultaneously.
- Comfortable translating data into insights and telling a clear performance story.
- Strong communication and stakeholder management skills.
- Ability to translate technical concepts into clear, consumer-friendly messaging.
- Strong attention to detail and excellent organization skills.
- Demonstrated experience working with multiple stakeholders.
- Experience managing external media partners or agencies.
- Experience in subscription-based, telecom, technology, or similar industries.
- Familiarity with customer segmentation, journey mapping, and funnel optimization.
- Experience working with paid media teams or agencies.
Benefits
- Please feel free to review our Benefits at the following link: https://www.risebroadband.com/about/careers/benefits/
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign managementintegrated marketingdigital marketingSEOSEMdata analysiscustomer segmentationjourney mappingfunnel optimizationmulti-channel campaigns
Soft skills
project managementorganizational skillscommunication skillsstakeholder managementattention to detailability to translate technical conceptscollaborationproblem-solvingtime managementadaptability